Find out how the Florida State University (FSU) Division of Student Affairs Office of Marketing and Communications teams up with departments across the university to create a vibrant student success communications campaign. The welcoming “Hello FSU!” campaign has sparked student engagement and consistent branding while using a multi-channel communications approach.
Session participants will walk away with fresh ideas to help unify messaging, grow brand recognition, and increase awareness of important student resources. We’ll also explore tools to create easily shareable branded content and automated AI infused messaging for students.