Did Someone Say Data? Metrics and Outcomes
10:00 AM - 11:00 AM CT
Speaker(s): William Pierce, Associate Vice President of Alumni Engagement, Office of Alumni Engagement, The University of Toledo Foundation, Sarah Schutt, Chief Alumni Officer, Wisconsin Foundation and Alumni Association and Executive Director of the Wisconsin Alumni Association, University of Wisconsin-Madison
Plenary
Data is at the heart of many decisions we need to make in Advancement. Whether qualitative or quantitative, anecdotal or scientific, data should be the driving force behind the analysis of effective alumni and donor engagement. Data-informed strategies and tactics can lead to the outcomes you desire for your campus. During this session, we will discuss the importance of data and how to best leverage the information you have at your disposal to improve engagement outcomes.