Are there a few principles we should keep top of mind before we make a move? Before we produce that case for support, admissions viewbook, media pitch, dean's speech, annual fund appeal, lecture poster, all-campus announcement, grant proposal, event invitation, campus-store t-shirt, refrigerator magnet? There are. And you probably know them already or follow them intuitively. But let's name them. Discuss them. And ensure we're reaching our constituents, both head and heart.
4:00 – 4:45
Stretch Break
4:45 – 5:30
Advisory Group Meeting
All Faculty
Meet with faculty and a smaller group of attendees to help maximize your learning at the institute.
6:00 – 8:00
Welcome Reception
Cap off your first day by joining the institute faculty and fellow attendees for a welcome reception to enjoy food, drinks and good company.
8:00
Institute Adjourns for the Day
9:00 – 9:15
Morning Announcements
9:15 – 10:1530
Plenary Session
Which Way are We Going? Using Research to Guide your Marketing Initiatives
“I don't have the time." "I don't have the money." "I wouldn't know where to start." The concept of marketing research can seem daunting and exhausting. Learn how you can seize opportunities large and small to improve your marketing through research - no matter your budget, deadlines or shop size.
10:15 – 10:30
Coffee Break
10:30 – 11:30
Elective Sessions (choose one of two):
Marketing Plan 1
Storytelling and Publications 1
11:30 AM – 1:00 PM
Lunch
1:00 – 1:30
Office Hours
Schedule one on one meetings with Faculty.
1:30 – 1:45
Institute Transition Break
1:45 – 2:45
Elective Sessions (choose one of two)
***Option for Crossover Electives***
Lessons from Game Design
Games provide extraordinary examples of how to engage people through stories. This is a fun session where we will be exploring game design fundamentals and how to apply them to create remarkable marketing.
Campaign Communications: Oy!
Fundraising campaigns are complex, and so is the blueprint for campaign marketing and communications. We have to reach a variety of constituents for a ton of different reasons over a period of years. And all the while we have to tell a coherent story based in our institution’s values, mission, and plans. So where to start? What to produce and why? This is doable.
2:45 – 3:00
Refreshment Break
3:00 – 4:00
Plenary
Creative Brainstorming
4:00 – 4:15
Stretch Break
4:15 – 5:00
Advisory Group Meeting
All Faculty
5:00
Institute Adjourns for the day
Free evening, dinner on your own
9:00 – 9:15
Morning Announcements
9:15 – 10:15
Plenary Session
Keeping your strategy alive when everything is changing all the time
In this session you will learn how to articulate your strategy in a clear way and equip yourself with new operating models to respond quickly to the rapidly shifting world and navigate successfully through uncertainty.
10:15 – 10:30
Coffee Break
10:30 – 11:30
Elective Sessions (choose one of two):
Marketing Plan 2
Storytelling and Publications 2
11:30 AM – 1:00 PM
Lunch
1:00 – 1:30
Office Hours
Schedule one on one meetings with Faculty.
1:30 – 1:45
Institute Transition Break
1:45 – 2:45
Elective Sessions (choose one of two)
***Option for Crossover Electives***
How to Run Project Sprints and get everyone you need onboard.
This session is for everyone looking for a powerful toolbox to engage people, quickly define what needs to be done, generate solutions and ship projects.
Lighten Up and Get Real
Our institutions have high missions. And one of the more effective ways to communicate importance of purpose is by being conversational. Counterintuitive? Pretty logical, actually. Risky? Pshaw. A hard sell to the boss? Sure it is. So let’s talk about how to make progress. The rewards are so worth the effort, measured in the engagement of our constituents and their trust in the institution.
Digital Engagement – with Summer Institute in Alumni Relations
Digital engagement strategy is – and should be – unique for every advancement organization. Aligning online efforts with an overall engagement strategy can be challenging with an ever-changing landscape. Learn about specific tools for digital alumni marketing, strategy, and engagement. We will share ideas for producing digital content, planning online events and measuring digital insights.
2:45 – 3:00
Refreshment Break
3:00 – 4:00
Plenary Session
Managing Crisis Communications
A crisis is any event or situation that can negatively impact your institution’s reputation. Whether you’re dealing with an infectious disease on campus, a polarizing topic or a social media post that went viral for the wrong reasons, knowing how to effectively respond is vital. From managing day-to-day issues to responding to a public relations nightmare, using real-life examples, this session will share ways to anticipate, mitigate and effectively manage a crisis.
4:00 – 4:15
Stretch Break
4:15 – 5:00
Advisory Group Meeting
All Faculty
5:00
Institute Adjourns for the day
Free evening, dinner on your own
9:15 – 10:15
Plenary Session (All Institutes)
Practicing Diversity, Equity, inclusion, and Belonging (DEIB) in Advancement
CASEInclusive philanthropy requires deliberate actions that permeate throughout advancement organizations. Advancement services, alumni relations, fundraising, and marketing and communication professionals will learn DEIB advancement strategies and work to develop a skill set that will add value to their organization.
10:15 – 10:30
Coffee Break
10:30 – 11:30
Elective Sessions (choose one of two):
Marketing Plan 3 —5 keys to marketing campaign success
Does creating marketing campaigns seem daunting? Not sure where to start? This visual presentation will break down the five keys to marketing campaign success. Here’s a hint: Defining a clear strategy is great, but you also need to be creative, engaging and know how to effectively execute. This session will discuss tactics, targeted audiences and key takeaways from successful campaigns.
Storytelling and Publications 3: Storytelling: Breaking Form to Earn Attention
11:30 AM – 1:00 PM
Lunch
1:00 – 1:30
Office Hours
Schedule one on one meetings with Faculty.
1:30 – 1:45
Institute Transition Break
1:45 – 2:45
Elective Sessions (choose one of two)
***Option for Crossover Electives***
Inclusive Leadership
Write Better Emails
2:45 – 3:00
Refreshment Break
3:00 – 4:00
Plenary Session
Stump the Faculty
All Faculty
4:00 – 4:15
Stretch Break
4:15 – 5:00
Finding Your Voice
Each one of our institutions has a distinct voice, a personality that your constituents can recognize immediately. This interactive session will help you identify your school's voice and will show how you can bring that voice alive in the pages of your periodicals and multimedia efforts.
5:00
Institute Adjourns
6:00 – 9:00
Evening Event
Join conference attendees from all Summer Institutes at the Monona Terrace to celebrate our last evening in Madison with spectacular views and outdoor fun. Food, drinks, and live music will be provided. Shuttle service will begin at 5:30 pm outside of Witte Hall.
