The most important part of an integrated marketing strategy is actually having one. (Yogi Berra didn’t say that, Ravi did.) The seduction of multi-channel, multi-platform, multi-media communication can often lead to campaigns running amok and missed opportunities of coordinated efforts.

It is often said that Alfred Hitchcock was so meticulous in his pre-production planning, scripting and storyboarding that he felt his films were essentially finished before they even started shooting. Ravi will tap into his own filmmaking background to show how you can effectively partner with critical stakeholders in your institution to successfully build an effective integrated marketing strategy that is more “Notorious” rather than “Psycho”.