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CASE Summer Institutes

Summer Institute in Communications and Marketing 2024

University of Wisconsin, Madison, WI | July 8 - 11, 2024
Summer Institute in Communications and Marketing 2024
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Be a part of the tradition and kick off your career in advancement. CASE's flagship training program is for early-career professionals in communications and marketing. This unique and intensive learning experience provides you with the foundation you need to further your career and impact your institution.

Join us this summer to hit the books, review the basics, and start on your path to success.

Join the conversation #casesicm

Why You Need to Attend

Hear what past attendees say about the Summer Institute in Communications and Marketing

I attended the CASE Summer Institute in Communications and Marketing not totally sure what I would get out of the experience, but it far exceeded my expectations! I was engaged throughout the week by the diversity of relevant topics, and the top-notch faculty were committed to in-depth discussion about the issues facing education today. I highly recommend anyone who works in higher education communications attend this conference, especially if their role requires them to wear a lot of hats and support a variety of advancement functions.

Attending CASE Summer Institutes is something you and your supervisor will never regret — the presenters and topics are comprehensive and in-depth. The speakers are knowledgeable, and you'll meet people who can be colleagues and mentors for life!

This program was absolutely essential to helping me become comfortable in my newly obtained position! The knowledge shared was more than I ever imagined!

I attended the CASE Summer Institute in Communications and Marketing not totally sure what I would get out of the experience, but it far exceeded my expectations! I was engaged throughout the week by the diversity of relevant topics, and the top-notch faculty were committed to in-depth discussion about the issues facing education today. I highly recommend anyone who works in higher education communications attend this conference, especially if their role requires them to wear a lot of hats and support a variety of advancement functions.

Attending CASE Summer Institutes is something you and your supervisor will never regret — the presenters and topics are comprehensive and in-depth. The speakers are knowledgeable, and you'll meet people who can be colleagues and mentors for life!

This program was absolutely essential to helping me become comfortable in my newly obtained position! The knowledge shared was more than I ever imagined!

I attended the CASE Summer Institute in Communications and Marketing not totally sure what I would get out of the experience, but it far exceeded my expectations! I was engaged throughout the week by the diversity of relevant topics, and the top-notch faculty were committed to in-depth discussion about the issues facing education today. I highly recommend anyone who works in higher education communications attend this conference, especially if their role requires them to wear a lot of hats and support a variety of advancement functions.

Learning Objectives: 

After attending, you will be able to:

  • Identify the elements of a marketing plan, how they work together, and how you might measure their success. 
  • Develop a process to align resources to achieve brand awareness and preference across your institution or within your college or school unit.
  • Prioritize and align resources to maximize efficiencies and outcomes.
  • Use data and research to guide marketing decisions and develop key metrics to measure success. 
  • Identify the elements of an effective, compelling content/storytelling strategy (or campaign) that help your organization achieve its strategic marketing goals. 

 

Institute Experience Highlights
  • All-Institute general sessions that explore key concepts from diversity, equity, inclusion and belonging to emotional intelligence, strategic thinking, leadership, and integrity.
  • Interdisciplinary elective sessions that provide industry-sector expertise in educational fundraising, advancement services, alumni relations and communications and marketing.
  • Small Group, Faculty-Led Advisory Meetings designed to target essential content covered each day.
  • Peer to Peer Networking Opportunities

 

Content Highlights in Communications and Marketing: 
  • Marketing and Communications Fundamentals
  • Building an Effective Creative Strategy and Marketing Campaign
  • The Art and Science of Collaboration
  • Crisis Communication
  • Storytelling
  • Campaign Communications

Meet Your Chair

Ashley Budd

Ashley Budd

Crystal Apple Winner
Senior Director of Advancement Marketing, Cornell University

Ashley Budd is senior marketing director at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a content strategist and campaign project manager for the division. Known for her creative and innovative marketing campaigns, Budd is one of the most influential voices in education marketing and fundraising.

Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She is author of the popular newsletter Ashley in Your Inbox and speaks regularly before international nonprofit groups.

Social:
Twitter: @ashley_budd(link is external)
LinkedIn: https://www.linkedin.com/in/ashleybudd/(link is external)

Our member community loves our conferences. Interested in joining CASE as a member and receiving event discounts?
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      • In-Person Events
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      • Past Events
      • CASE Learning Center
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    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    • Currents Magazine
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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