Effective multimedia experiences leverage technology to “show” stories in new and interesting ways. Whether it be audio, video, animation, augmented reality, virtual reality or [insert technology not invented yet], none of these will resonate with your audience unless they have an authentic emotional story at their core.

Ravi invites all around the proverbial campfire to unpack the primordial hooks and motivations of enduring storytelling. Collectively, we will examine how new and existing technologies can be integrated to serve content to emotionally engage both new and old audiences.

In this session, you will:

• Learn how to identify core story forms within their brand and institutional messaging.
• Consider how time-based media can offer a new perspective on an existing story.
• Get inspired by how new media vehicles can be leveraged to support and extend an established advancement strategy.