Parent engagement and fundraising efforts pose unique challenges to a traditional development program. With parents, there tends to be a narrow window of opportunity for engaging, cultivating, soliciting and stewarding parents, so we must thoughtfully plan the critical fundraising touches along the way - from the admissions cycle through graduation. If we do this well we can achieve our goals and provide rewarding experiences for our parents and families. Let's explore the journey of parents/families and discuss ways to optimize fundraising opportunities along the way.