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Summer Institute in Educational Fundraising 2024
Summer Institute in Educational Fundraising 2024
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65 Results Found
10:00 AM - 11:00 AM CT
Alumni Engagement and Annual Giving Metrics for Campaigns
From “annual fund in a campaign”: All of our institutions are either preparing for, in the midst of, or transitioning out of a campaign. There is no absolute truth about whether to integrate your annual fund and alumni engagement goals into the campaign, but there are some important considerations to address before you make your decision. And you may even discover mid-way that you want to go in a different direction. This discussion will explore some of the pros, cons, and factors to consider in deciding how, when or if to use your campaign to promote annual giving and alumni engagement.
Speakers: Lishelle Blakemore, Associate Vice Chancellor, Development, University Development and Alumni Relations, University of California, Berkeley, Reggie Bustinza, Executive Director of Operations and Alumni Engagement, Northern Illinois University Foundation
10:00 AM - 11:00 AM CT
How to Write Emails People Will Read
Do people read emails anymore? Yes—they do. But not the way you think. This talk will show you exactly how to write subject lines, optimize your links, and lay out your email copy so your message gets across. In this session, you’ll learn: How to write good subject lines that increase open rates. Typical email reading patterns and how to use them to your advantage. How to appropriately use formatting and white space. Recommendations on sentence structure and reading level. How to use links and buttons to guarantee click-through. A quick way to test if your email will get read. This session is useful for everyone, whether you send mass emails or just internal ones.
Speakers: Dayana Kibilds, Vice President of Strategy, Ologie
10:00 AM - 11:00 AM CT
Show Me the Money: Impact Reporting
Uncover the art of Impact Reporting in this insightful presentation, where we delve into defining impact and the diverse types of stories organizations can tell. Learn how to identify meaningful narratives with the help of advancement services and discover strategies to share these stories effectively, even on a limited budget. We'll cover practical tips for storytelling techniques and cost-efficient communication methods that highlight your organization's successes. Join us to understand how to craft and share compelling impact stories that resonate and showcase your organizations values.
Speakers: Sarah Lawlor, Director of Development for Operations and Programs, College of Engineering Foundation, North Carolina State University, Teresa Valerio Parrot, Principal, TVP Communications
10:00 AM - 11:00 AM CT
The Starting Line – Program Level Strategic Planning
Your head is full of everything you've learned about advancement. Now what? Where do you start? How do you pull together all the pieces for a successful program? How do you get the greenlight for a great new idea? We'll discuss ways to plan for success, whether you're managing an office, a program, a staff-or just yourself. We will cover the why, approaches for ensuring ROI, managing outcomes, aligning resources, and lead an interactive exercise to support the development of meaningful roadmaps.
Speakers: Heidi Hansen McCrory, Vice President for Development, Furman University, Erika Jordan, Vice President Alumni Engagement, Boston University
10:00 AM - 11:00 AM CT
Face to Face: The Art of Listening
As a leadership annual fund or major gift professional, you can become a detective or anthropologist, uncovering clues to your donor's philanthropic interests, motivations and values. And, like a good detective or anthropologist, you have many different tools for gaining the information you need. In this session we will identify some of the critical skills needed to be a strategic listener and observer as well as an active participant in relationship building.
Speakers: Trish Jackson, Chief Advancement Officer, Northfield Mount Hermon School
10:00 AM - 11:00 AM CT
Multimedia for Advancement: Show Don’t Tell
Effective multimedia experiences leverage technology to “show” stories in new and interesting ways. Whether it be audio, video, animation, augmented reality, virtual reality or [insert technology not invented yet], none of these will resonate with your audience unless they have an authentic emotional story at their core.
Ravi invites all around the proverbial campfire to unpack the primordial hooks and motivations of enduring storytelling. Collectively, we will examine how new and existing technologies can be integrated to serve content to emotionally engage both new and old audiences.
In this session, you will:
- Learn how to identify core story forms within their brand and institutional messaging.
- Consider how time-based media can offer a new perspective on an existing story.
- Get inspired by how new media vehicles can be leveraged to support and extend an established advancement strategy.
Speakers: Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College
11:30 AM - 12:30 PM CT
Ask Me Anything
Join your faculty for topic-based “Ask Me Anything” (AMA) sessions. Pick your topic and bring your questions; the discussion will be tailored to address specific questions attendees have about that particular subject. You’ll choose from annual giving, major gifts, personal solicitation, and management and strategy. This is a great way to get the answers you’re seeking at the 2024 Institute, and you’ll learn from the questions of others as well!
Annual Giving - Skylar Beaver and Lishelle Blakemore
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Major Gifts - Armin Afsahi and Trish Jackson
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Management & Strategy - Karl Miller-Lugo and Jen McGrath
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Personal Solicitation - Heidi Hansen McCrory and Jim Piatt
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Technology - Colin Hennessy
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2:00 PM - 3:00 PM CT
The Future is Digital, Are You Ready?
The future is here, but are we ready for it? Digital transformation is all the buzz within the higher ed Advancement industry, but very few organizations are successful in implementing comprehensive digital strategies. Applying a digital lens over traditional development work can help organizations reach further, faster and make donors feel well taken care of. Come discuss some of the industry trends around digital transformation and how this approach can fit into relationship-based work.
Speakers: Colin Hennessy, Vice President for Alumni and Donor Engagement, The University of Iowa Center for Advancement
2:00 PM - 3:00 PM CT
Getting Face to Face with Prospective Donors: Making the Ask
It is more than a meeting: it is ensuring success in every stage of a significant solicitation. We often think of a solicitation as a singular event, the moment when we "ask for the order." In this session, we will look at personal solicitation in a broader context, by discussing the five stages of the solicitation process, beginning with the call to request an appointment and concluding with post-solicitation follow-up. Our goal will be to understand how a thoughtful and rigorous approach to each stage can help ensure the best possible outcome in your solicitation of a high-potential prospect.
Speakers: Jim Piatt, Senior Vice President, University Advancement and External Affairs, Elon University
2:00 PM - 3:00 PM CT
Getting Face to Face with Prospective Donors: The Cold Call & Your 1st Visit
Turn up the heat on your cold calls and keep the door open after your first visit. Learn how to get the appointment, how to start the conversation and keep it on track, and most important, how to end the visit ensuring a productive next step. Have to solicit on that first call? We'll cover that as well. The development professional who masters and enjoys cold calls and first visits is destined for success.
Speakers: Karl Miller-Lugo, Vice President for Advancement and Alumni Engagement, The University of Texas at San Antonio