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Writing for CASE

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CASE Author

CASE welcomes proposals for Currents magazine articles and books.

Currents Magazine
  • Currents, CASE's award-winning magazine, runs feature articles on a variety of issues important to advancement professionals, including trends in the field, case studies from different institutions, and information from research and surveys conducted by CASE's research division.
  • Short features range from 1,500 to 1,800 words, and long features run up to 2,500 words. Each issue of Currents also includes regular columns of 900 to 1,100 words.
  • Currents articles follow a professional, conversational style and tone.
CASE Books
  • CASE publishes practitioner-written books on a variety of topics for advancement professionals at all levels and in all disciplines.
  • The length, format, and delivery mechanism for CASE books will vary by book.
  • View the CASE Book Proposal Guidelines.

FAQ: Writing for CASE

CASE welcomes submissions for Currents. By sharing your ideas and expertise, you can help colleagues on other campuses, contribute to the depth and breadth of the profession, and raise awareness of your institution or team’s work

Currents magazine

  • Currents, CASE's award-winning bimonthly magazine, runs feature articles on a variety of issues important to advancement professionals, including trends in the field, case studies from different institutions, and information from research and surveys conducted by CASE's research division.
  • Each issue of Currents also includes columns and shorter items. Talking Shop spotlights an advancement thought leader, and Voices seeks out experts to answer readers' tricky questions.
  • The tone of Currents articles is journalistic, professional, and conversational (as opposed to academic).
  • Currents readers are professional members of CASE in all advancement disciplines and at all institution types.

The CASE Blog

  • CASE's blog explores trends and best practices in advancement. Contributors include advancement professionals, independent consultants and CASE staff. 
  • Posts can highlight a specific project, a new approach or an emerging advancement issue, and should highlight actionable strategies for CASE readers. 
  • Written in a conversational tone, posts typically range from 400 to 1,000 words and can include photos, infographics, videos and links.

CASE White Papers

  • CASE white papers provide in-depth analysis or report on research findings related to a single aspect of advancement.
  • Targeting senior-level advancement professionals, white papers may be conversational or more academic in tone and may include charts and references. They are typically be 2,500 to 10,000 words in length.
  • CASE white papers serve senior-level advancement professionals in all of the advancement disciplines and at all institution types.

CASE Books

  • CASE publishes practitioner-written books on a variety of topics for advancement professionals at all levels and in all disciplines. Some books are written by a single author while others might have multiple authors guided by a volunteer editor.
  • The length, format and delivery mechanism for CASE books will vary by book.
  • CASE books serve all levels of advancement professionals, from newcomers to senior professionals, in all disciplines and at all type of institutions.
  • In books, the writing style is professional, direct, and jargon-free.

Submit your concepts and ideas to people@case.org. The editors prefer to receive proposals rather than finished manuscripts.

If you're unsure, please submit your topic for review by the CASE editorial staff. If your proposal is accepted, then CASE will recommend the most appropriate format.

You will receive an immediate acknowledgement of your proposal.

Currents: The editors will discuss the story idea and get back to you to let you know if they are interested in commissioning an article. If the story idea is accepted, an editor will send you a commissioning letter and contract specifying what information he or she would like the article to include, the length of the article, deadline for delivery and other details. Space limitations mean that the editors cannot accept every good idea they receive. In some cases, they might ask you to be a source in a larger story or they may keep the idea on file for future editorial planning.

CASE Blog: CASE staff will review your idea and let you know as soon as possible about a decision.

CASE white papers: CASE staff will review all proposals internally and may share them anonymously with select advancement professionals. You will be notified as soon as possible about a decision.

CASE books: CASE staff will review all proposals internally and may share them anonymously with select advancement professionals on campuses. If your proposal is promising, you may be asked to fill out a more detailed outline of the book before we make a final decision. Once a book proposal has been accepted, you will receive a contract that describes your working relationship with the editorial staff, including a projected delivery date for sending manuscripts to CASE.

Decisions are based on what best serves CASE members and on what other articles or titles may be in the publishing pipeline.

CASE follows the Associated Press Stylebook in most cases. Authors will be provided with more specific guidelines upon request.

CASE strives for a professional, conversational, lively writing style and tone. Avoid education jargon and the passive voice. Remember that editorial space is at a premium. Review your manuscript carefully and condense it as much as possible before you send it in.

Currents and CASE Blog: The Currents editorial team looks to professionals for their advancement expertise, not necessarily their skills as writers. The editors are prepared to take any strong idea and help you shape it into an article that's appropriate for readers. In some cases, the editors work extensively with the writer to strengthen the article's structure, content and language. At other times, the editors need only make small changes for clarity, length and style. In either case, the editors always send the manuscript back to you for review before publication.

CASE books and white papers: A CASE editor will work with lead writers and editors (and chapter authors in some cases) to edit the copy for substance and to conform to CASE's style. Often, the CASE editor will return a manuscript to the author to ask for additional content, make final checks for accuracy, and generally prepare the manuscript for production. CASE requires authors to submit their proposals exclusively to CASE until a final agreement has been set.

You are free to submit your proposal to other publishers.

Currents and CASE White Papers: It may take a month or more before CASE follows up with you regarding your proposal. If your story idea is accepted by the magazine, you will typically have at least four to six weeks to provide a manuscript. In most cases, the article will appear in Currents three months after the manuscript is received and accepted for publication.

CASE Blog: Ideas are reviewed typically within a week.

CASE books: It may take a month or more before CASE follows up with you regarding your proposal. It may take an author six to 18 months to prepare a manuscript, and it can take six to eight months to progress from an author's complete manuscript to a printed book. The final timeline often depends on the availability of authors, who typically are working practitioners.

CASE strives to collaborate with authors who have useful information, unique perspectives, and valuable experiences to share with their professional colleagues in education advancement and are motivated primarily by their interest in contributing to advancement's body of knowledge rather than payment. All lead authors/editors receive complimentary books and a discount on future purchases of their books.

Currents, books, and white papers: Please contact people@case.org. 

CASE Blog: Please contact Meredith Barnett, online communications manager, at mbarnett@case.org. 

CASE owns the copyrights to material it publishes but in most circumstances is happy to grant individuals and organizations permission to reprint excerpts from Currents, white papers, and CASE books.

Currents, online articles or blog posts: Please contact people@case.org to detail your reprint query. Include your name, company or institution, address, telephone numbers, and email address; the title of the article you wish to reprint and the date of the issue in which the article appeared; audience for whom the reprint is intended; and the circulation of the publication in which the reprint will appear.

CASE books and white papers: Please submit a ticket with the following information in the member support center or fax to +1-202-387-4973, attention CASE Books: your name, company or institution, address, telephone and fax numbers, and email address; the title or a description of the text you wish to reprint; and the document in which you wish to reprint the information.

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  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
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