This hands-on program provides participants with an immersive experience into the proven and emerging practices in the core areas of the annual giving program: mail, phone and online solicitation. Instruction will be supplemented with group exercises facilitated by industry leaders.



This conference is designed for newcomers to the advancement profession and professionals with mid-level responsibility and is held in conjunction with Essentials of Leadership Annual Giving.

Benefits of Attending

Participation in this conference will prepare attendees to:

• Integrate proven and emerging practices to maximize results in direct mail, phone and online giving programs.
• Improve integrity and effectiveness of existing data resources.
• Inform and educate colleagues across campus about the value of annual giving.
• Assess effectiveness of appeals and apply lessons for more powerful solicitations.
• Build a philanthropic pipeline.
• Integrate personal solicitation into annual giving operations.
  
     

Who Should Attend

• Long-time development professionals with new responsibilities in annual giving who would benefit from fresh ideas and the opportunity to network with others in the field.
• Newcomers and intermediate-level professionals in annual giving.

View the Conference Program