Noon-1:00
Registration

1:00-1:30 
Institute Welcome
Meet your faculty and fellow attendees to discuss the institute format. Learn how to make the most of your time together through discussion and collaboration focusing on three overarching themes: reach, reputation, and resources.

1:30-2:45 
Globalization of Higher Education and the Changing Face of Leadership
What is the future of higher education in an increasingly global—and globally competitive—marketplace? And how will the backlash against globalism in recent years affect our institutions? 

3:00-4:15 
Audience-centric Communications
Call them audiences, customers, or stakeholders. Whatever the term, understanding your audiences and your goals for reaching them are essential to your communications and marketing strategy. In this session, we'll discuss an audience-centric approach to reaching your audience.

4:30-5:30 
Working with Leadership During a Transition
We've all dealt with transitions in leadership at our institutions. Or if we haven't, it's only a matter of time. In this conversation, a longtime communications and marketing staff member and the current interim chancellor at his institution discuss the challenges and opportunities of working with leaders during times of transition.

5:30-6:30 
Networking Reception
Join conference speakers and colleagues from all three CASE Senior Institutes to network and socialize after the first day of the conference. Drink tickets and hors d'oeuvres will be provided.

6:30 
Institute Adjourns for the Day
Dinner on your own

8:00-9:00 AM 
Continental Breakfast/Roundtables

9:00-10:15 
Audience-centric Communications
Call them audiences, customers, or stakeholders. Whatever the term, understanding your audiences and your goals for reaching them are essential to your communications and marketing strategy. In this session, we’ll discuss an audience-centric approach to reaching your audience.

10:30-11:45 
Strategic Integration of Communications and Alumni Relations  
This is a joint session with the Senior Institute in Alumni Relations, which will explore how the two shops can best collaborate to engage alumni across all platforms.

11:45 AM-1:30 PM
Senior Institutes Luncheon
Join attendees from the Senior Institutes in Alumni Relations and Advancement Services for a luncheon and facilitated conversation.

1:30-2:45
Market Research

3:00-4:15
Brand Exploration

4:30-5:30
Best Practice in Crisis Communications
It’s inevitable. Every campus will face an issue that requires both steady leadership and clear communication. A crisis puts the spotlight on a campus, often drawing attention from those with little connection to the institution, but much to say about how it is handling the issue. In this session, we will talk through crisis scenarios, drawing on the experience and expertise of the faculty and attendees alike.

5:30 
Institute Adjourns for the Day
Dinner on your own

8:00-9:00 AM
Continental Breakfast/Roundtables

9:00-10:15 
Change Management
Chief communications and marketing officers may not always be the agents of change for a college or university, but they and their teams are an integral part of communicating change, inside and out. In this session, you'll learn some strategies for managing and communicating change at your institution, with your team, and with leadership.

10:30-11:30 
Work-Life Balance While Meeting Strategic Goals
In this open and honest session, we will debate, discuss, and decide upon the truths, myths, and rewards of work life balance. From this session, attendees will return home with tools, tips, and tactics to ensure you have a rewarding, successful, well-being and well-balanced life and lifestyle in higher education—meeting goals, taking names, and enjoying the journey! 

11:30 AM-Noon
Final Faculty Panel and Q&A

Noon
Institute Adjourns

Registration is online only. CASE accepts payment by check or credit card for conference registration fees.

All prices shown above are in U.S. Dollars. If your preferred currency if not USD, the fee will display in your preferred currency at the start of the registration process. CASE accepts USD, CAD, AUD, SGD, EU, and GBP.

The hotel rate is not included in your conference registration fee. You are responsible for making your own hotel reservation.

Register Online and Pay by Credit Card

For Further Assistance
If you need assistance or to request an invoice, please visit Member Support, M-F, 9 a.m.-5 p.m. EST.

The hotel rate is not included in your conference registration fees. You are responsible for making your own hotel reservation. Book your room online to receive the discounted rate. Occasionally, room blocks fill before the hotel deadline, although hotels may have additional rooms at a higher rate. Please make your reservation immediately to ensure the discounted rate and availability. If the conference headquarters hotel is completely sold out, consult your travel agent for alternative lodging. Your confirmation letter will include additional travel information and directions.

ROOM BLOCK WARNING

CASE Conferences have recently become the target of wholesaler companies trying to sell rooms for CASE Conferences. If you receive a phone call offering to make your reservation and take credit card information over the phone for a CASE Conference, do not conduct this transaction! You run the risk of arriving at the hotel and not having a reservation, or being unable to change or cancel your reservation without penalty, and possibly compromising your credit card details. It is recommended CASE Conference attendees follow the suggested channels for booking accommodation within the conference block following the instructions on this page.