Session Highlights

• Rethinking the value that our institutions bring for our alumni
• Discussion and sharing of insights on creating an alumni engagement strategy
• Introduction to the CASE Alumni Engagement Metrics Framework

Learning Outcomes

• Participate in the process of creating a value proposition in alumni engagement
• Understand and assess the different approaches in shaping your alumni programme
• Discover how the CASE Alumni Engagement Metrics Framework can further enable your institution in measuring the impact of your alumni programme

Who should attend

• Alumni relations professionals who are keen to learn about how you can create better value for your alumni and those who are planning to launch or revamp their alumni programmes.
• Alumni relations leaders who are looking for insights on developing alumni engagement strategy.

Key Speaker

Programme Schedule

9:00 a.m.

Registration

9:30 a.m.

Welcome and introduction

-    What are you expecting to achieve by attending today's session?

9:45 a.m.

Session 1: Value creation: What do our alumni want? What do our institutions need?

Bruce Mortimer, Director, Alumni Engagement & Events, University of Cambridge

•    Do you know what your alumni really, really want?

•    What are the gaps in your programme? How are you bridging the gaps?

•    What are your institutional priorities that excellent alumni engagement can help address? How is your programme helping?

10:45 a.m.

Networking and refreshment break

11:15 a.m.

Session 2: Leveraging Alumni Metrics to Advance Your Work and the Profession

Bruce Mortimer, Director, Alumni Engagement & Events, University of Cambridge

CASE, working with a global group of volunteers, has established an industry-wide framework for measuring alumni engagement.  The inaugural survey of data around this framework was launched by CASE in late August. Beyond having the new framework, the goals of the initiative include providing data to inform initiatives supporting educational advancement, enabling participating institutions to measure and compare metrics across global peers and aspirational peers year-over-year, and helping institutional leaders set goals, assess performance, build capacity, and make informed, strategic decisions regarding investments in advancement.

Learn more about the global project and the areas individual institutions can explore -- and the connections between them.

11:45 a.m.

Lunch



12:45 p.m.

Session 3: (Re)Shaping Your Alumni Programme

Bruce Mortimer, Director, Alumni Engagement & Events, University of Cambridge

Affinity and identity engagement that aligns with your strategic and institutional goals

Segmented alumni programming, benefits

1:45 p.m.

Session 4: Share your success--and inspire your peers!

Share an amazing article, programme or any other form of successful alumni programme/initiatives by your institution. Tell us why you are proud of the results, how you got there, and even the challenges along the way. This session is all about encouraging, inspiring and learning from each other.

*Please provide a link to the programme/story or put the sample on a flash drive so that we can project it onto the screen. If it's printed collateral (like a postcard or a flyer), one copy to pass around will suffice.

2:45 p.m.

Networking and refreshment break

3:15 p.m.

Wrap-up Session

• What else that would you like to discuss not covered in any of the sessions?
• "Thorny issues" and any topics from the "parking lot"
• How will you think differently? How can you act differently? What still needs to be explored and how?

3:30 p.m.

End of Programme

 

CASE Asia-Pacific reserves the right to change the programme without prior notice.