Fundraising: Annual/Regular Giving Campaigns (10-25 Staff)
Your CASE membership roster must have 10-25 people on it to enter this category. Follow the instructions above to make sure this is the correct category for your institution.
Entries should demonstrate success in increasing participation and funds raised for a broad-based annual or regular giving campaign. This category is for campaigns that seek (at a minimum) annual/recurring gifts from a broad array of constituents, using a variety of tactics. The campaign can allow donors to indicate how they want their gifts to be used (such as for a specific area of support, like scholarships or a specific school/division), provided it is part of a larger annual campaign and not a campaign limited to one specific purpose. Emphasis should be on overall strategy, messaging, execution, and results. Videos, publications and other creative materials may be included, but will be considered secondary to overall strategy and execution.
For example:
General scholarship fund campaigns
Unrestricted fund campaigns
Do not enter:
Campaigns for a specific scholarship or purpose. Enter those in Fundraising: Targeted Campaigns & Appeals
Faculty/staff campaigns. Enter those in Fundraising: Targeted Campaigns & Appeals
Parent campaigns. Enter those in Fundraising: Targeted Campaigns & Appeals
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Creativity and innovation
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related Categories
Fundraising: Donor Relations & Stewardship Initiatives
Fundraising: Flash/Giving Day Campaigns
Fundraising: Student-led Initiatives
Fundraising: Targeted Campaigns & Appeals
Publications: Fundraising Annual Reports and Fund Reports
Publications: Fundraising Case Statements/General Cultivation Publications
Special Events: Online Fundraising
Videos: Fundraising (Flash Campaign/Giving Day)
Videos: Fundraising and Stewardship (Long)
Videos: Fundraising and Stewardship (Short)
Videos: Videos on a Shoestring (Fundraising)