Dr Hilary Young is a digital and social media strategist. She leads 448 Academy as Head of Knowledge and Learning. Hilary  has 10 years experience of working in cultural heritage and academia bringing experimental social media and digital projects to life. As the first Digital Curator at the Museum of London she wrote and implemented an innovative digital collections strategy that included collecting and analysing Tweets about the London 2012 Olympic Games. Prior to joining 448 Studio she was Research Associate on the EU H2020 EMOTIVE: Emotional Digital Storytelling for Cultural Heritage at the University of Glasgow. At 448 Studio Hilary is responsible for developing the social media training curriculum for the Higher Education community.