Currently the Director of Marketing and Customer Experience at The University of Queensland, Jeremy Medina has over 25 years of experience using data to drive customer experience, operational excellence, and company revenues within travel, hospitality, retail, and gaming industries in the United States, United Kingdom, and Australia. Medina has led large scale technology projects to transform businesses from "feeling organisations" to "knowing organisations" – giving knowledge, insight, and control back to businesses to exceed customer expectations.