Jill Cassidy

Jill Cassidy

Director of Communications & Marketing Strategy
OSU Foundation
Speaker

Bio

Jill Cassidy is currently the Director of Digital Marketing for the Oregon State University Foundation, the institutionally-related organization dedicated to enhancing the university’s excellence and impact. The OSU Foundation manages a $614.9 million endowment, as well as relationships with 500,000+ alumni and donors related to the largest university in the state. At the close of the 2020 fiscal year, philanthropic giving totaled $131.42 million. Prior to joining the OSU Foundation, Jill was the Director at Phillips & Company, a strategic communications agency focused on the space industry, higher education and technology companies, including NASA, Gemalto and Texas A&M University. Jill spearheaded the discovery, planning, adoption and rollout of comprehensive business, marketing and communications programs for initiatives in these organizations. With over a decade of experience, Jill incorporates data analytics with human insights to inform marketing strategy, define audiences, craft compelling experiences, measure results and drive operational decisions.