Kelly McGrail is the director of digital marketing and analytics at University of California, Riverside. She and her team oversee all things digital for the university’s main channels. From day-to-day social posting, listening, and monitoring to website building and SEO planning – her department covers it all.

She joined UC Riverside and the education realm from Grand Rapids, MI, where she was responsible for positioning the city as America’s #1 Destination. As the director of marketing for the city’s Destination Marketing Association, she managed content across all mediums, including print, online, video, social, and otherwise.

Before her time at Experience Grand Rapids, she was the director of marketing for the West Michigan Tourist Association and a senior account manager at the global advertising firm, Campbell Ewald.

Social:
LinkedIn: https://www.linkedin.com/in/kellymcgrail