Melanie joined De Montfort University (DMU) in 2011, and was appointed Executive Director of Marketing and Communications in 2015 having previously worked as Director of Student Recruitment.

She is responsible for reputation management; brand and creative strategy; student recruitment; communications; web and digital; and market insight. She is passionate about a highly creative and evidence-based approach to marketing and communications.
Prior to joining DMU, Melanie held a variety of marketing roles at the Universities of Leeds and Northampton. She was awarded a BSc (Hons) in Psychology and master's degree in Philosophy from the University of Leeds, and is a member of the Chartered Institute of Marketers