Michael Lavery is an award-winning international strategic brand and marcomms consultant with extensive experience in the private and public sectors working across Europe, the US, and China. He is a former adviser to the House of Lords, a CASE Laureate, Crystal Apple holder, and former CASE Trustee and Europe Council member. In the last year, he has also served as Interim Vice-President (Membership, Marketing & Communications) at CASE.

Michael worked in higher education leadership for 12 years before establishing Brand & Reputation - a national and international brand and marketing consultancy - in 2017. As Executive Director at Durham and Teesside universities he was part of highly regarded University leadership teams and led multi award-winning external relations directorates covering brand and strategic marketing, communications, recruitment and admissions, development and alumni relations. He is a Fellow of the Chartered Institute of Marketing and the RSA. As a consultant, his clients have included Oxford, UCL, British Columbia, MIT, Manchester, Nottingham, Edinburgh and Glasgow universities, UNICEF, The NHS, Cancer Research UK, The Scouts, Costa Coffee, Audi UK and Deutsche Bank.

Michael’s work has been recognised with a number of leadership roles and thought leadership contributions worldwide.