Michael is currently serving as Interim Vice President of Membership, Marketing, and Communications at CASE. He is the founder and CEO of Brand & Reputation an international management consultancy firm working across education, health, culture and non-profit sectors . Starting his career working with global brands in the private sector, he then worked in higher education leadership for 12 years as Executive Director (External Relations) at Teesside University and Director of Communications and Marketing at Durham University. In these roles, he chaired various HE MarComms groups and was an adviser to the House of Lords. Michael is a Fellow of the Chartered Institute of Marketing and a member of the Chartered Institute of Public Relations (MCIPR). He is a previous  track chair and member of the CEAC planning committee and served on the European Board of Trustees of CASE between 2014-2019 and is now a member of CASE’s European Regional Council. He has served on CASE’s Global Board and Executive Committee since 2017.  He was presented with CASE’s distinguished Laureate and Crystal Apple awards in 2019 in recognition of his volunteer leadership and teaching contributions, respectively.