Rebecca Weitz is a seasoned professional with extensive experience in gift services and data management. She currently serves as the Senior Managing Director of Gift Services at the Wisconsin Foundation & Alumni Association (WFAA). Rebecca leads a team of ten amazing humans who annually process over 140,000 gifts and pledges. WFAA’s Gift Services team is committed to timely and accurate gift processing, collaborative stakeholder support, and continuous innovation.

Before joining WFAA, Rebecca dedicated sixteen years to the University of Colorado Foundation. There, she excelled in managing gifts and records services, reporting, prospect and proposal management, and data analysis. Her efforts were instrumental in developing and implementing significant process improvements for both the CU Foundation and the Office of Advancement at CU.

Rebecca has participated in two major CRM conversions: from Ellucian Advance to UCI’s Ascend and from Blackbaud CRM to Affinaquest. She also has extensive experience with smaller-scale CRMs, including Trailblazer and Neon CRM. Rebecca is dedicated to enhancing operational intelligence and efficiency. She strives to streamline processes and elevate the standards of gift and data services, positioning them as a cornerstone of inspirational and influential advancement practices.

Rebecca is also a recognized speaker and presenter, having contributed to multiple Ellucian conferences, CASE conferences, and the aasp Summit. She has served as Chair and faculty of the CASE Gift & Records Workshop multiple times. Rebecca holds a bachelor’s degree from Franklin & Marshall College and a certificate in professional management from Employers Council.