Between Zoom meetings and presenting on webinars, most of us are on camera far more than ever before. You can increase the effectiveness of your video presentations by paying attention to issues such as lighting and sound. Looking your best on camera makes you seem more authoritative.  Jessica Abo, a media trainer, and author, provides five time-tested ways to make you look your best on video:

Watch your framing. Make sure that there isn’t excess space above your head. Tilt the camera angle to frame your face in the middle of the shot.

Avoid white space. Don’t set yourself up in front of a white wall or wear all white. Add a pop of color such as a plant.

Have proper lighting. Arrange your lighting so that you are facing the light rather than being backlit. If you don’t have a good source of natural light, you may want to invest in a ring light.

Look at the camera. When we are in front of a screen, we tend to focus on it. To look your best, however, you should look at the camera and not the screen.

Mind the sound. Make sure there is little or no ambient noise. Also, you should eliminate distracting sounds, so mute your phone and turn off notifications on your computer.

Read more and watch Jessica Abo’s video at  5 Tips to Help You Go from Camera-Shy to Camera-Ready on Entrepreneur.com