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Alumni Magazines: By the Numbers

Insights from CASE's Alumni Magazine Readership Survey
Advertisement

Magazine editors at dozens of institutions have used CASE’s Alumni Magazine Readership Survey to explore their readers’ habits and interests, and make strategic editorial decisions.

The survey gives editors a chance to benchmark their publication against others similar in circulation size, institution type, and more—and it’s easy to navigate, says Sancho Sequeira, CASE’s senior research specialist.

“The best thing about it is that it was created for magazine editors to use,” says Sequeira. “It’s great for nonresearchers.”

Since its launch in 2015, more than 100 institutions have used the survey to collect insights from more than 100,000 readers (alumni, parents, donors, staff, and students). Here are a few takeaways from the survey data.

Of the 192 institutional subscribers to the survey:

  • Most (87%) have an online version of the magazine as well as print.
  • 60% are produced by one or two full-time staff members.
  • Most send the magazine typically either two or three times per year.
  • 50% rely on a mix of staff and freelance writers. Most of the rest are only staff-written.
  • All but 30 institutions send the magazine to all of their alumni of record.

Magazines tied with email as the channel where readers say they get the most information about the institution. And after reading an issue, readers are most likely to say they:

  • saved an issue or article (40%),
  • discussed or forwarded an issue (36%),
  • recommended the institution to a family member or potential student (32%), and/or
  • made a donation (38%).

Explore the survey and learn more.

Publishing During COVID-19: Key Resources

Editors around the world are grappling with how to publish or refocus their magazines during the COVID-19 pandemic. Swap ideas and ask questions in the College and University Editors community.

Explore how institutions around the globe have responded to the crisis so far in the CASE Library's Subject Guide on COVID-19. Also in the CASE Library's resources, explore case studies of how institutions have communicated during crises.

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  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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