When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

In a conversation with Currents magazine, Sue Cunningham reflects on her 10 years as CASE president, and the joy she finds through in-person connections in all corners of the world. 

Armed with a photo booth, stickers, and more, the team at Taipei American School set out to revive annual giving in 2023. Fundraising at the pre-K–12 international school had been paused since the pandemic. Its 3 Weeks to 300 campaign aimed to raise 300 annual fund gifts, but ended up raising more than double that.

Louisiana Community and Technical College System Foundation has created a model for workforce partnership and training that involves reimbursing colleges for each student that graduates or gets credentialed. Here’s how it works.

Good onboarding welcomes new colleagues into a team—like a welcome mat for the organization. That philosophy helps the University of California, Davis, U.S., start its newcomers in advancement off on the right foot. In 2021, the development and alumni relations division there launched The Learning DO–Development Officer Boot Camp. It’s a comprehensive, centralized, nine-week academy for fundraisers.

CASE Vice President of Education Stephen Martin is passionate about creating innovative learning solutions that address complex organizational needs. Here, he shares more about his career journey across government, nonprofit, and commercial organizations—and what makes CASE’s learning opportunities and members so unique.

“There are so many juicy and amazing things we can tease out of data,” says analytics enthusiast and CASE volunteer Amanda Jarmon. She is an advocate for people with neurodivergence, calling her own experience with it her “superpower’ that enhances her ability to deeply analyze data for her clients.