Is there a secret to great student engagement? Nottingham Trent University in England is finding one key to success is peer-to-peer communication. NTU’s Content Collective initiative won a 2022 gold Circle of Excellence Award in the category of Student Engagement.

By recruiting a team of students to serve as social media content creators, “we have put the authentic student voice at the heart of our content with huge increases in engagement,” says Emily Gill, Social Media Manager at NTU.