Key Analysis and Trends: The Latest from AMAtlas
After CASE members from across the globe fill out their respective surveys, the CASE AMAtlas team collects and analyzes the data, unlocking opportunities for additional research and analysis.
Make sure you didn’t miss any of the reports and publications from a busy spring highlighted below.
Alumni Engagement Metrics Key Findings, 2020
The second edition of the Alumni Engagement Metrics Key Findings was published on April 27.
In 2020, 372 institutions from 16 countries, grouped into five regions, participated in the CASE Global Alumni Engagement Metrics survey. The key findings explore the broader story around alumni affinity and alumni engagement by capturing volunteerism, experiential engagement, and communication based on a framework created in 2018 by CASE volunteers on the AEM Task Force.
This year’s findings indicate that 25.8% of engagement is philanthropic, underscoring that only counting giving as a metric misses nearly three-fourths of annual alumni interactions with their institutions.
Download the report to learn more about the success of alumni engagement activities and the ability to capture and report on them.
CASE-Ross Support of Education Survey, United Kingdom and Ireland
The CASE-Ross report was released on April 30 and showed that despite the pandemic, the higher education sector in the U.K. and Ireland received more than £1 billion of new funds secured from philanthropic sources.
The new funds secured from philanthropic sources has remained higher than £1 billion for the third year running though average new funds secured decreased 17% from 2018-19 figures.
The total number of donors to reporting institutions was 214,115, up from 204,967 in the previous reporting year, suggesting that even during a difficult time, institutions are fruitfully engaging with their communities. Since 2018-19, the average number of donors to institutions has increased by 3.6% and the average amount of alumni donors increased by 5%.
CASE-CCAE Support of Education Survey, Canada
The CASE-CCAE Support of Education Survey, Canada was also released in late April. For the third year in a row, Canadian colleges raised more than $1.3 billion in new funds. The percentage of alumni donors has risen for the last three years, accounting for nearly 50% of donors in 2020.
While overall new funds secured dropped from the high of 2019, donor counts remained largely unchanged and almost a third of year-over-year survey participants raised more in FY2020 than in FY2019.
The survey showed that research programs and financial aid were the top two purposes donors supported.
The fourth edition of the CASE-CCAE Support of Education Survey, Canada starts on June 1 and will include a broader picture and sharper analysis of how COVID-19 has affected fundraising.
Download the full report to learn more about philanthropic support raised by Canadian colleges, institutes, and universities
Voluntary Support of Education, 2020
A digital publication is now available for those that participated in the 2020 Voluntary Support of Education (VSE) Survey.
Since 1957, the VSE report has been the comprehensive and definitive source of data on fundraising outcomes in higher education and a sample of precollege institutions in the United States. The report contains more than 60 tables and graphs with explanatory text organized into distinct parts, making it easy to navigate. The publication concludes with step-by-step details on how to download even more content from AMAtlas’s Data Miner, including a prepared report with 29 columns of core data for each participating institution.