Advancement marketing is evolving faster than ever, making it more important for institutions of all sizes to adapt their marketing strategies. A new webinar on the topic is available for CASE members online.

Hosted by Mike Barzacchini, director of marketing services at Harper College, "Location, Automation, BOTs and the (Near) Future of Advancement Marketing," explores five emerging market trends and the opportunities they present for institutions of all sizes to advance their strategic priorities.

Barzacchini has worked in marketing public relations for more than 25 years. He also helped Harper College develop the institution's first branding campaign, and leads the integrated marketing, web and social media initiatives.

The webinar is available for free online for CASE members and for purchase for non-members.

This article is from the March/April 2018 issue of the Community College Advancement News.