Skip to main content

CASE

CASE

Main Menu

  • Learning
    • Conferences & Events
      • In-Person Events
      • Online Events
      • Past Events
    • Online Learning
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • Alumni for Higher Ed
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards
    • Research

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Alumni for Higher Ed
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in
  • Alerts
  • Search
  • Shopping Cart

Breadcrumb

  1. Home
  2. Resources & Articles

Philanthropic Giving to UK and Irish Universities Reached £1.09 Billion in 2020

Despite the pandemic, the report highlights the sector received more than £1 billion of new funds secured from philanthropic sources in support of higher education in the region
Advertisement
April 30, 2021
London

The CASE-Ross report, released today by the Council for Advancement and Support of Education (CASE), shows new philanthropic funds secured by UK and Irish higher education institutions was £1.09 billion during the 2019-2020 reporting year.

The CASE-Ross Support of Education Survey, United Kingdom and Ireland collects detailed information about fundraising and donors to measure the philanthropic performance of higher education institutions in the UK and Ireland. It also provides an estimate of the overall impact of philanthropy on the higher education sector. It is one of a portfolio of AMAtlas surveys undertaken by CASE worldwide, providing vital comparative data for fundraising and alumni relations.

The new funds secured from philanthropic sources has remained higher than £1 billion for the third year running though average new funds secured decreased 17% from 2018-19 figures1.The total cash income received in 2019-2020 was £1.03 billion. The average cash income received by all institutions has only decreased by 0.1% since 2018-19.

The total number of donors to reporting institutions was 214,115, up from 204,967 in the previous reporting year, suggesting that even during a difficult time, institutions are fruitfully engaging with their communities. Since 2018-19, the average number of donors to institutions has increased by 3.6% and the average amount of alumni donors increased by 5%.

“The CASE-Ross Survey results show how innovative and nimble educational leaders have proven themselves to be through unprecedented circumstances. Whether it was through creating online alumni programming, engaging new stakeholders, or fortifying already-established relationships and strategies, advancement professionals have continued to cement bonds for their institutions in a difficult time”, says CASE President and CEO Sue Cunningham.

“As we look to education to lead the world forward and out of the pandemic, philanthropic support provides institutions with vital resources to enable their good work. Consistent, steady advancement investment over time enables institutions to garner support from their alumni and friends and achieve their goals”, she says.

The landscape for philanthropic support for higher education continues to be uncertain as CASE’s member institutions recover from the impact of the COVID-19 pandemic. Average fundraising expenditure decreased by 9% and average alumni relations expenditure decreased by 16% over the previous year. The mean percentage change of fundraising staff increased by 0.1% while that for the alumni relations staff reduced by 4% over 2018-19 values. Over time, continued investment in these functions creates significant return, so these decreases are concerning for the sector.

As the CASE-Ross Editorial Board outlines in the report, "Consistent investment, appropriately tailored to institutional needs and opportunities, has proven time and time again to lead to success". 

“The commitment, fortitude and care shown by advancement professionals across the UK and Europe during a year thrown into uncertainty due to the coronavirus pandemic is admirable”, says CASE Executive Director for Global Engagement Bruce Bernstein. “The focus on relationship-building proved prescient and valuable as the CASE-Ross survey shows more than £1 billion of new funds secured for the third year in a row”.

Other key findings from the 2019-2020 survey data include:

  • Large gifts continued to contribute significantly to the sector’s success. Amongst 79 institutions that provided the data, 219 donors made gifts or pledges of £500k or more during 2019-2020 (excludes elite and fragile institutions).
  • On an overall level, institutions sourced 66% of their new funds from organisations (including companies, trusts and foundations and lottery) and the remaining 34% from individuals.
  • Of the institutions that provided the breakdown for total donor figures, 97% were individuals and 3% were trusts and foundations, companies, lotteries, or other organisations.
  • 149,715 of the reported 10.8m contactable alumni made contributions during the year.
  • Contactable alumni numbers continued the long-term trend of inexorable rise.
  • Investment in alumni magazines declined for the third year in a row.
  • Staff costs accounted for 79% of average fundraising expenditures and 73% of average alumni relations expenditures.

1Trends are calculated using data from a base of 81 institutions that provided information for a key set of variables for all four years - 2016-17, 2017-18, 2018-19, and 2019-2020 and are based on consistent year-over-year samples.

The report uses cluster analysis based on four-year average figures for key variables related to income, donors, costs, and staffing. Based on this analysis, the participating institutions are grouped into six clusters: Elite, Established, Moderate, Developing, Emerging, and Fragile.

 

 

 

 

 

About CASE

CASE—the Council for Advancement and Support of Education—is a global, not-for-profit membership association with a vision to advance education to transform lives and society.    

CASE is the home for advancement professionals, inspiring, challenging, and equipping them to act effectively and with integrity to champion the success of their institutions. CASE defines the competencies and standards for the profession of advancement, leading, and championing their dissemination and application with more than 97,000 advancement professionals at 3,100 member institutions in 80 countries.  

Broad and growing communities of professionals gather under the global CASE umbrella. Currently these include alumni relations, development services, communications, fundraising, government relations, and marketing. These professionals are at all stages of their careers and may be working in universities, schools, colleges, cultural institutions, or other not-for-profits. CASE uses the intellectual capital and professional talents of a community of international volunteers to advance its work, and its membership includes many educational partners who work closely with the educational sector.   

Headquartered in Washington, D.C., CASE works across all continents from its regional offices in London, Singapore, and Mexico City to achieve a seamless experience for all its stakeholders, particularly its members, volunteers, and staff.  

Media Contact:

For media interviews, please contact:

  • Imogen Ashfield, Marketing and Communications Manager, CASE (London) +44 (2) 7448-9948

For questions about the report, please contact:

  • Divya Krishnaswamy, Senior Research Analyst, CASE (London) +44 (20) 3752 9726

Tags

US/Canada Press Release

CASE

CASE
  • CASE Communities
  • Member Login
  • Careers at CASE
  • Terms & Conditions
  • Privacy Statement
  • Staff Intranet
Connect with CASE
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

CASE Member Support
+1-202-328-CASE [2273]

CASE

CASE
Close

Search

Popular Searches
Books Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS Talent
English
  • Español