How does your institution cultivate inspiring gifts from a growing pool of prospective donors? Are you only focusing on wealth and inclination of prospective donors or are you looking to build relationships and explore the big ideas and partnerships?

CASE author Ronald J. Schiller elaborates on this shift in focus in his new title, Raising Your Organization's Largest Gifts: A Principal Gifts Handbook, a new CASE book available for purchase.

Schiller provides a framework for those in principal gift fundraising, exploring:

• The identification of principal gift donors, beyond wealth capacity and inclination,
• The culture of developing partnerships, 
• The big ideas that inspire large gifts,
• The relationships that serve as an important part of the giving pipeline,
• The deep engagement at the board-membership level and at other stages, and
• The authenticity behind the commitment to the organization.

Raising Your Organization's Largest Gifts: A Principal Gifts Handbook is available in the CASE Store. Look for an exclusive excerpt in the July/August issue of Currents.

This article is from the May 2018 BriefCASE issue.