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The Three ‘I’s’ That Define Character

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September 4, 2023

We want colleagues to reflect “good character.” But what does “good character” mean? Start with the three I’s: “integrity, intellect, and inclusion.”

  • Integrity. Abigail Van Buren (better known as Dear Abby) once said you could judge a person’s character by how they treat people who can’t do them any good or can’t fight back. Integrity is based on honor—in other words, living by a moral code and acting honestly because it is the right thing to do, not because it makes one look good. A leader with integrity has courage and is one you can trust.
  • Intellect. Intellect is the ability to reason and use logic. It can also be described as “street smarts”: knowing how the world works and being able to read people. Leaders need to be able to separate the important from the unimportant to accomplish goals. The Roman senator and orator Cicero said, “It is not by muscle, speed, or physical dexterity that great things are achieved, but by reflection, force of character, and judgment.”
  • Inclusion. We want to create a workplace where people feel wanted. It is one thing to hire professionals from diverse backgrounds; it is another to provide a proverbial seat at the table. Equity emerges when your workforce and leaders reflect society at large and have the chance to prove themselves.

Character is not only something we want in our colleagues—it’s something we want for ourselves. So keep working at it every day. Observe, read, and reflect. Ask yourself what it means to live with integrity. And be open to embracing ideas and supporting the actions of people different from yourself.

For more advice, read “3 good words of recommendation.”(link is external)

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
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      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
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      • Asia-Pacific
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      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
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    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
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    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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