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140 Results Found
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It Works Both Ways Teaser
March 1, 2025

It Works Both Ways

What universities and independent schools can learn from each other

When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

  • Alumni Relations
  • Communications & Marketing
  • Online Communications & Marketing
Feature
Philanthropy Quiz
January 1, 2025

A Philanthropy Quiz, Powered by Nostalgia

A Buzzfeed-style quiz shows paths for “giving through” rather than “giving to”

What kind of philanthropist are you? That’s what McGill University’s annual giving team invited its community to discover through a fun, Buzzfeed-style quiz for Giving Tuesday 2023.

  • Online Communications & Marketing
  • Annual Giving
Advance Work
Anniversary Reflections Teaser
September 1, 2024

Anniversary Reflections

A roundtable discussion on the future of advancement

CASE’s 50th anniversary is also a time to look to the future. Five advancement leaders share thoughts on the challenges ahead, along with what makes them optimistic in this roundtable discussion.

  • Accessibility & Belonging
  • CASE 50th
  • Data
Feature
Advance Work: Poetic Branding teaser
May 1, 2024

Poetic Branding

Leeds Beckett University attracts arts students through a cinematic recruitment video

University recruitment videos tend to follow a similar formula—but Leeds Beckett University had other ideas. In 2022, the institution took a different, cinematic approach to capture arts students and alumni performing original pieces in a newly opened arts facility on the U.K. university’s campus.

  • Branding
  • Online Communications & Marketing
Advance Work
‘Tis the Season for Video Excellence teaser
November 1, 2023

‘Tis the Season for Video Excellence

Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

  • Online Communications & Marketing
Advance Work
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A Little Film with Big Impact
September 1, 2023

A Little Film with Big Impact

Tufts University made a video that downsized its campus and uplifted its community

Tufts University used a drone and a special camera lens to create a film that downsized its campus and showed tiny versions of its community moving about at high speed.

  • Online Communications & Marketing
Advance Work
Developing Authentic Connections
September 1, 2023

Developing Authentic Connections

The Australian National University shared 75 alumni stories to celebrate 75 years

For its 75th anniversary celebrations, The Australian National University launched 75 Features, a storytelling project highlighting alumni connections. Learn more about the stories featured and how they were shared here.

  • Online Communications & Marketing
Advance Work
Voices teaser
July 1, 2023

Voices July/August 2023

Read what members have to say regarding dollar-level thresholds for publicizing gifts and reworking alumni newsletters in the increasingly digital world.

  • Online Communications & Marketing
Department
Students eat pizza at the University of Iowa Center for Advancement
May 1, 2023

The Power of Pizza

National Pizza Day sparked an alumni digital engagement bonanza for the University of Iowa Center for Advancement

University of Iowa Center for Advancement capitalized on the alumni response to a simple question posted to its Facebook page on National Pizza Day in 2021: "Where was your favorite place to get pizza as a student?"

  • Magazines & Publications
  • Online Communications & Marketing
  • Social Media
Advance Work
Ohio State University researchers examine an ice core
March 1, 2023

Inside Climate Storytelling

How communications teams are changing the narrative on climate change, sustainability, and climate justice through storytelling that centers real people

Here’s how four university and college communications teams balance the scientific and the personal to tell compelling stories covering climate change and environmental issues.

  • Magazines & Publications
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  • Online Communications & Marketing
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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
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    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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      • Become a Host Institution
      • Intern Spotlight
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      • Asia-Pacific
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      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
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    Member Benefits

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    See all membership benefits and contact us today! 

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