The CASE Advancement in Schools Survey, launching 5 Feb., serves to trace the expansion and innovation of development and external relations initiatives in schools

Here are two truisms: These are uncertain times. Fundraising is as important as ever.

Joanna Watts has more than 25 years of experience in higher education both in the U.K. and Australia. Passionate about building better donor and alumni experiences, Watts participated in writing the Australian/New Zealand chapter of the CASE Global Reporting Standards. Here, she explains how the new standards give institutions the tools to benchmark globally, no matter how small or large their advancement departments are.

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

The CASE Global Reporting Standards were reviewed and updated by advancement professionals and CASE volunteers.

Unhappy students arrived at Clifford Zimmerman's office, ready to speak their minds. The Northwestern University School of Law had announced that talk show host Jerry Springer would be its 2008 commencement speaker, and Zimmerman, the law school's dean, soon learned that some students and parents weren't thrilled.

La mayoría de las organizaciones educativas y sin fines de lucro, que generalmente se encuentran a años luz de sus pares en la mercadotecnia de consumo, aún no tienen los activos y no tienen la posición financiera para utilizar las técnicas más recientes con los mismos resultados.

Las oficinas de servicios para el desarrollo institucional han asumido más responsabilidad y con ello, un papel más importante dentro del desarrollo institucional, gracias, en parte, a una proliferación de datos acerca de los exalumnos y los donantes, una explosión de regulaciones sobre las donaciones de beneficencia y la contabilidad financiera, y avances tecnológicos en constante evolución.

Las encuestas en línea son una herramienta popular para medir el estado de ánimo de los exalumnos. Sin embargo, los índices de respuesta para estas encuestas han ido disminuyendo con los años, haciéndola potencialmente menos útiles.

Nicola Hunt knew she had to "challenge how things had been done" when in 2013 she became the events manager at the University of Warwick.