Here are two truisms: These are uncertain times. Fundraising is as important as ever.

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

CASE Stellar Speakers are faculty members who earn average combined scores of 4.5 and above (on a 5-point scale) on their evaluations for a session at the conference listed. 

La mayoría de las organizaciones educativas y sin fines de lucro, que generalmente se encuentran a años luz de sus pares en la mercadotecnia de consumo, aún no tienen los activos y no tienen la posición financiera para utilizar las técnicas más recientes con los mismos resultados.

Las encuestas en línea son una herramienta popular para medir el estado de ánimo de los exalumnos. Sin embargo, los índices de respuesta para estas encuestas han ido disminuyendo con los años, haciéndola potencialmente menos útiles.

Many agree that collecting, storing, and analyzing qualitative data is vital to advancement’s growth and an important balance to departments’ continually growing quantitative data capabilities. But is there a method that’s scalable? How can advancement professionals work with data that is, by its definition, difficult to measure? 

When Chris Pipkins walks the exhibitor space at advancement conferences, he sees a wide array of products, many offered by new and unfamiliar companies. As the associate vice president for advancement information services at James Madison University in Virginia, Pipkins says he fields more calls and emails from potential vendors than he once did.

The University of Illinois Foundation's chatbot, silent reading parties for UCLA alumni, Minecraft graduations, virtual potlucks for advancement staff, and more.

After three years as director of communications for a startup company, in late 2014 I traded a spacious open-plan office and perks such as yoga and unlimited vacation days for a newly created position at my alma mater.

The art of academic development is very much like taking an extended trip.