“There are so many juicy and amazing things we can tease out of data,” says analytics enthusiast and CASE volunteer Amanda Jarmon. She is an advocate for people with neurodivergence, calling her own experience with it her “superpower’ that enhances her ability to deeply analyze data for her clients. 

Auburn University's advancement marketing department requires teams to collect metrics—but until recently, the numbers weren’t very useful to the marketing and communications team. Then Director of Content Todd Deery had an idea.

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

Alma mater means "fostering mother" in Latin. It is often used by alumni as a term of endearment conveying affection or a sense of home for schools they attended. But for far too many alumni of color who matriculated at majority white schools, that sentiment is not so simple. 

The director of strategic communications at The Browning School shares her thoughts on representation, authenticity, and the power of alumni of color.

Sports rivalries in higher education and among independent schools foster advancement opportunities 

The University of Illinois Foundation's chatbot, silent reading parties for UCLA alumni, Minecraft graduations, virtual potlucks for advancement staff, and more.

Even before COVID-19, community colleges had ventured into the virtual arena of esports. In his new bimonthly column, Marc Westenburg, director of CASE’s Center for Community College Advancement, discusses the untapped potential of this rising phenomenon.

When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

To communicate its value to prospective families, Shanghai American School found methods to “make stories part of the everyday”—even on the international school’s fleet of buses.