“There are so many juicy and amazing things we can tease out of data,” says analytics enthusiast and CASE volunteer Amanda Jarmon. She is an advocate for people with neurodivergence, calling her own experience with it her “superpower’ that enhances her ability to deeply analyze data for her clients. 

Auburn University's advancement marketing department requires teams to collect metrics—but until recently, the numbers weren’t very useful to the marketing and communications team. Then Director of Content Todd Deery had an idea.

Good data can be used to make the case for support and to chronicle trends so we can better navigate changing environments. Here, Ann Kaplan, Senior Director of the VSE, sheds light on how using survey data and understanding giving trends can help institutions grow and thrive.

Joanna Watts has more than 25 years of experience in higher education both in the U.K. and Australia. Passionate about building better donor and alumni experiences, Watts participated in writing the Australian/New Zealand chapter of the CASE Global Reporting Standards. Here, she explains how the new standards give institutions the tools to benchmark globally, no matter how small or large their advancement departments are.

The chicken or the egg? The data or the story? Which comes first? Learn how (and why) to make your data accessible to a broad audience.

Data. Everyone is collecting it—from small, independent schools to huge, public universities. As an advancement professional, you can expect to spend at least part of your day dealing with numbers or reporting in some capacity. Here, we tackle five red flags and misunderstandings that arise over and over again. 

Q: How do you decide what data to dig into for your illustrations? What intrigues you?

What does it mean to have a research mind? Or to approach things with a research mindset?

There's good news and bad news about online privacy today, according to big data expert Jennifer Golbeck.

I'd stumbled onto something potentially big, but I couldn't see the path ahead.