Skip to main content

CASE

CASE

Main Menu

  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in
  • Alerts

    You must login to see your alerts.

  • Search
  • Shopping Cart
Alerts

You must login to see your alerts.

Shopping Cart

Breadcrumb

  1. Home
Resources

Resources & Articles

  • Library
  • Currents Magazine
  • Bookstore
  • Educational Partners Directory
  • Newsroom
  • Public Policy
  • All Resources
Filter By:

Topic

  • Accessibility & Belonging(3)
  • Campaign Strategies(2)
  • Alumni Engagement(1)
  • Data Analysis(1)
  • Research and Data(1)
  • Trustees(1)
  • Advancement Services(1)
  • Alumni Relations(10)
  • Communications & Marketing(17)
    • Branding(2)
    • Enrollment(1)
    • Infographics(2)
    • Magazines & Publications(5)
    • Multimedia(8)
    • Online Communications & Marketing(10)
    • Public Relations(1)
    • Social Media(3)
    • Websites(4)
  • Event Planning(3)
  • Fundraising(8)
  • Organization & Management(3)
Show more

Sector

  • 4 Year Public(10)
  • 4 Year Private(5)
  • Independent Schools(3)
  • International Schools(1)
  • Liberal Arts(1)
  • 2 Year Colleges(1)
  • Higher Education(14)
  • College and University Foundations(1)
  • K-12(4)

Region

  • United Kingdom and Ireland(2)
  • District I - North Atlantic(1)
  • District II - Mid-Atlantic(1)
  • District III - Southeast(1)
  • Asia-Pacific(3)
  • District VI - Mid-America(2)
  • Europe(2)
  • District VII - West(1)
  • Latin America(1)
  • US/Canada(8)

Resource Type

Article Type

  • Advance Work(10)
  • Currents(41)
  • Feature(4)
  • Department(1)
  • Article(44)
  • Blog Post(1)

Publication Type

  • Currents Magazine(10)

Resource Series

Language

10 Results Found
  • Clear all filters
  • Advance Work
  • 4 Year Public
  • Online Communications & Marketing
Advance Work: Poetic Branding teaser
May 1, 2024

Poetic Branding

Leeds Beckett University attracts arts students through a cinematic recruitment video

University recruitment videos tend to follow a similar formula—but Leeds Beckett University had other ideas. In 2022, the institution took a different, cinematic approach to capture arts students and alumni performing original pieces in a newly opened arts facility on the U.K. university’s campus.

  • Branding
  • Online Communications & Marketing
Advance Work
‘Tis the Season for Video Excellence teaser
November 1, 2023

‘Tis the Season for Video Excellence

Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

  • Online Communications & Marketing
Advance Work
Developing Authentic Connections
September 1, 2023

Developing Authentic Connections

The Australian National University shared 75 alumni stories to celebrate 75 years

For its 75th anniversary celebrations, The Australian National University launched 75 Features, a storytelling project highlighting alumni connections. Learn more about the stories featured and how they were shared here.

  • Online Communications & Marketing
Advance Work
Students eat pizza at the University of Iowa Center for Advancement
May 1, 2023

The Power of Pizza

National Pizza Day sparked an alumni digital engagement bonanza for the University of Iowa Center for Advancement

University of Iowa Center for Advancement capitalized on the alumni response to a simple question posted to its Facebook page on National Pizza Day in 2021: "Where was your favorite place to get pizza as a student?"

  • Magazines & Publications
  • Online Communications & Marketing
  • Social Media
Advance Work
Love note inscribed in concrete to a Cheryl at the University of Florida campus.
May 1, 2022

Tracking Down Cheryl

An old inscription inspired a University of Florida podcast

Despite frequenting the University of Florida, U.S., campus since 1994—first as a student, then as an employee—Alisson Clark had never noticed the inscription in the concrete in a well-trodden section of the Gainesville campus. "Cheryl, if love could be like trees, you would be a forest." The inscription was signed only ’77, presumably a reference to the year. Clark decided to try to track down the mysterious suitor's story.

  • Alumni Relations
  • Online Communications & Marketing
Advance Work
Our Educational Partners offer a range of additional resources and services
Learn More
Many recent Circle of Excellence Awards entries touch on environmental issues
March 1, 2022

Earth Explorations

Insights about climate change from CASE award winners

Many recent Circle of Excellence Awards entries touch on environmental issues. Ahead of Earth Day 2022 on April 22, learn about the latest environmental research with three facts about climate change from award-winning projects.

  • Communications & Marketing
  • Infographics
  • Magazines & Publications
Advance Work
Excellence in Holiday Videos
November 1, 2021

Excellence in Holiday Videos

'Tis the season for fun, heartfelt messages

A holiday video message is a common undertaking for many schools and universities, but the 2020 messages took on a new importance as many institutions were virtual and social distancing guidelines were in place. 

  • Communications & Marketing
  • Online Communications & Marketing
Advance Work
March 1, 2021

Behind the Scenes: Fundraising Videos

Storytelling, creativity elevate these Circle of Excellence Award winners

Go behind the scenes with award-winning entries that exemplify three elements of effective fundraising videos: novelty, storytelling, and focus.

  • Communications & Marketing
  • Multimedia
  • Online Communications & Marketing
Advance Work
Unfold podcast
March 1, 2021

Behind the Sounds

How the hosts of the UC Davis podcast <i>Unfold</i> unpack climate change—one episode at a time

UC Davis started its 'Unfold' podcast to highlight key strategic communication pillars, including food security and climate change.

  • Communications & Marketing
  • Multimedia
  • Online Communications & Marketing
Advance Work
Teaser image for Power of Perfomance
January 1, 2021

Power of Performance

Award winners reflect on the significance of live theater in educational settings

CASE award winners reflect on the key aspects of live theater in educational settings 

  • Alumni Relations
  • Communications & Marketing
  • Magazines & Publications
Advance Work
Need help finding resources?
Ask a librarian

CASE

CASE
  • CASE Communities
  • Member Login
  • Careers at CASE
  • Terms & Conditions
  • Privacy Statement
  • Staff Intranet (link is external)
Connect with CASE
  • Facebook (link is external)
  • Twitter (link is external)
  • LinkedIn (link is external)
  • Instagram (link is external)

CASE Member Support
+1-202-328-CASE [2273]

CASE

CASE
Close
  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in

Search

Popular Searches
Books Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS Talent