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Philanthropy Quiz
January 1, 2025

A Philanthropy Quiz, Powered by Nostalgia

A Buzzfeed-style quiz shows paths for “giving through” rather than “giving to”

What kind of philanthropist are you? That’s what McGill University’s annual giving team invited its community to discover through a fun, Buzzfeed-style quiz for Giving Tuesday 2023.

  • Online Communications & Marketing
  • Annual Giving
Advance Work
Carroll Community College campus
November 1, 2024

Building a Personal Brand to Further an Institution’s

Carroll Community College empowers its employees to impact their institution through social media

Carroll Community College created a different kind of employee social media advocacy program. Instead of a marketing team creating messages and then distributing them to employees to post, Carroll’s program, called an “employee impact initiative,” focuses on empowering its faculty and staff on social media.

  • Communications & Marketing
  • Social Media
Advance Work
Advance Work: Poetic Branding teaser
May 1, 2024

Poetic Branding

Leeds Beckett University attracts arts students through a cinematic recruitment video

University recruitment videos tend to follow a similar formula—but Leeds Beckett University had other ideas. In 2022, the institution took a different, cinematic approach to capture arts students and alumni performing original pieces in a newly opened arts facility on the U.K. university’s campus.

  • Branding
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Advance Work
‘Tis the Season for Video Excellence teaser
November 1, 2023

‘Tis the Season for Video Excellence

Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

  • Online Communications & Marketing
Advance Work
A Little Film with Big Impact
September 1, 2023

A Little Film with Big Impact

Tufts University made a video that downsized its campus and uplifted its community

Tufts University used a drone and a special camera lens to create a film that downsized its campus and showed tiny versions of its community moving about at high speed.

  • Online Communications & Marketing
Advance Work
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Developing Authentic Connections
September 1, 2023

Developing Authentic Connections

The Australian National University shared 75 alumni stories to celebrate 75 years

For its 75th anniversary celebrations, The Australian National University launched 75 Features, a storytelling project highlighting alumni connections. Learn more about the stories featured and how they were shared here.

  • Online Communications & Marketing
Advance Work
Students eat pizza at the University of Iowa Center for Advancement
May 1, 2023

The Power of Pizza

National Pizza Day sparked an alumni digital engagement bonanza for the University of Iowa Center for Advancement

University of Iowa Center for Advancement capitalized on the alumni response to a simple question posted to its Facebook page on National Pizza Day in 2021: "Where was your favorite place to get pizza as a student?"

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Advance Work
Love note inscribed in concrete to a Cheryl at the University of Florida campus.
May 1, 2022

Tracking Down Cheryl

An old inscription inspired a University of Florida podcast

Despite frequenting the University of Florida, U.S., campus since 1994—first as a student, then as an employee—Alisson Clark had never noticed the inscription in the concrete in a well-trodden section of the Gainesville campus. "Cheryl, if love could be like trees, you would be a forest." The inscription was signed only ’77, presumably a reference to the year. Clark decided to try to track down the mysterious suitor's story.

  • Alumni Relations
  • Online Communications & Marketing
Advance Work
Many recent Circle of Excellence Awards entries touch on environmental issues
March 1, 2022

Earth Explorations

Insights about climate change from CASE award winners

Many recent Circle of Excellence Awards entries touch on environmental issues. Ahead of Earth Day 2022 on April 22, learn about the latest environmental research with three facts about climate change from award-winning projects.

  • Communications & Marketing
  • Infographics
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Advance Work
Excellence in Holiday Videos
November 1, 2021

Excellence in Holiday Videos

'Tis the season for fun, heartfelt messages

A holiday video message is a common undertaking for many schools and universities, but the 2020 messages took on a new importance as many institutions were virtual and social distancing guidelines were in place. 

  • Communications & Marketing
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Advance Work

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      • In-Person Events
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    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    • Currents Magazine
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
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    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
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    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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