What kind of philanthropist are you? That’s what McGill University’s annual giving team invited its community to discover through a fun, Buzzfeed-style quiz for Giving Tuesday 2023.

Bassoons are an “endangered” instrument. Here’s how the Royal College of Music in London launched a successful pipeline marketing to attract and support bassoonists.

Carroll Community College created a different kind of employee social media advocacy program. Instead of a marketing team creating messages and then distributing them to employees to post, Carroll’s program, called an “employee impact initiative,” focuses on empowering its faculty and staff on social media.

In 2022, all students accepted to Ithaca College in New York, U.S., received a print postcard with the tagline “No Surprises. No Secrets. No Stress.” That line summed up the college’s new pricing and values strategy. The Ithaca Commitment is based on a philosophy of transparency related to college costs and financial aid.

Auburn University's advancement marketing department requires teams to collect metrics—but until recently, the numbers weren’t very useful to the marketing and communications team. Then Director of Content Todd Deery had an idea.

University recruitment videos tend to follow a similar formula—but Leeds Beckett University had other ideas. In 2022, the institution took a different, cinematic approach to capture arts students and alumni performing original pieces in a newly opened arts facility on the U.K. university’s campus.

Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

Tufts University used a drone and a special camera lens to create a film that downsized its campus and showed tiny versions of its community moving about at high speed.

For its 75th anniversary celebrations, The Australian National University launched 75 Features, a storytelling project highlighting alumni connections. Learn more about the stories featured and how they were shared here.

University of Iowa Center for Advancement capitalized on the alumni response to a simple question posted to its Facebook page on National Pizza Day in 2021: "Where was your favorite place to get pizza as a student?"