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Answering the Call for Connection Teaser
May 1, 2025

Answering the Call for Connection

Kent State University turns a struggling phone center into a thriving alumni engagement center

Kent State University transformed its phone center into a multichannel Alumni Engagement Center that’s revitalized the way it interacts with constituents. The new center has enriched relationships with alumni, friends, and partners—transitioning from transactional to transformational partnerships. Here’s how it works.  

  • Alumni Engagement
  • Fundraising
Feature
New Magazine teaser
January 1, 2025

A New Magazine Takes Top Prize

VCU Magazine features storytelling that begins with the university community, but reaches far afield

What is it like to win the coveted CASE Robert Sibley Magazine of the Year Award? The VCU Magazine team at Virginia Commonwealth University, U.S., answer this question and more as they share their strategies and philosophies, along with the surprise, excitement, and gratitude that come with receiving the top honor.

  • Magazines & Publications
Feature
Science - a head made of stars
January 1, 2025

Bringing Science Down to Earth

How higher education writers are making complex research accessible to everyday readers

Groundbreaking discoveries by university researchers are typically featured in scientific peer-reviewed journals. So how do the rest of us find out about these landmark discoveries that have the potential to impact our lives? Enter the talented university communicators who employ their passion, curiosity, and storytelling skills to elucidate complex topics. Hear from five award-winning writers who share their passion for science storytelling, along with their best advice.

  • Communications & Marketing
  • Magazines & Publications
Feature
Communications That Build Partnerships teaser
November 1, 2024

Communications That Build Partnerships

A playbook for corporate relations professionals

Relationships with corporate partners follow the same cycle as donors: qualification, cultivation, solicitation, and stewardship. At each stage, communication is key. Use these strategies to develop effective written materials for corporate partners. 

  • Fundraising
  • Fundraising Methods
Feature
Building Benchmarks for Latin America teaser
November 1, 2024

Building Benchmarks for Latin America

In collaboration with Santander Universidades, CASE launches a new Insights project

CASE Insights has launched a major initiative in Latin America to foster greater professionalization and standardization of advancement practices in higher education. Learn about the project and hear from Mónica Manzanilla, Vice President for Institutional Advancement at CETYS University in Mexico, a trailblazer in fundraising in the region and a participant in the benchmarking project.

  • Alumni Engagement
  • Fundraising
Feature
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Two Decades of U.K. Higher Education Philanthropy teaser
November 1, 2024

Two Decades of U.K. Higher Education Philanthropy

How a landmark report helped influence a culture of giving and supported the growth of advancement as an established profession

Twenty years ago, Sir Eric Thomas served as chair of the U.K. government’s Task Force on Voluntary Giving to Higher Education, and his resulting report, Increasing Voluntary Giving to Higher Education, became commonly referred to as the Thomas Report. Here, Adrian Beney of More Partnership explores the impact of the report and the state of philanthropy in the U.K. today.

  • Fundraising
Feature
Every Cover Tells a Story teaser
September 1, 2024

Every Cover Tells a Story

A look back at Currents covers chronicles advancement’s last half century

A look back at Currents magazine provides a historical record of the profession’s evolution. Our cover stories through the years show not only advancement’s growth, progress, and sophistication, but the evergreen topics that continue to define this work.

  • Magazines & Publications
  • CASE 50th
Feature
Meeting the Mission teaser
July 1, 2024

Meeting the Mission

Connecting needs to opportunities at public regional universities

Public regional universities are becoming a popular choice for college students because they are accessible both geographically and financially. They are located across all 50 states, and while we may not hear much about these institutions in the national media, they are more than meeting the mission of higher education with cutting-edge pathways for diverse student populations. Find out how four of them are doing it.

  • Accessibility & Belonging
  • Alumni Relations
  • Fundraising
Feature
It Takes Two teaser
July 1, 2024

It Takes Two

A donor and a fundraiser share the how and why of authentic relationships and meaningful connections

Donors and fundraisers have unique perspectives. Through carefully cultivated relationships, they come together with a shared vision. Here, a seasoned advancement professional and a long-time philanthropist share their perspectives on what makes for a fruitful relationship. 

  • Donor Relations & Stewardship
  • Fundraising
Feature
Story Telling teaser
May 1, 2024

Harnessing the Narrative

How to engage your students, alumni, and donors through the seven basic plots of storytelling

This article is based on a well-known theory that every story ever told follows one of seven basic plots. By understanding and embracing these plots, we can craft stories that will inspire our advancement audiences to: engage, attend, apply, accept, volunteer, mentor, donate!

  • Communications & Marketing
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
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    • Global Individual Achievement Awards
    • Independent School Awards
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    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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  • About
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    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    • Create/Manage My Account
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    See all membership benefits and contact us today! 

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