For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

Explore the practice and benefits of networking for advancement professionals. A trusted network across institutions and outside of your field can help identify job openings, generate invitations for presentations or speaking engagements, show novel approaches to organizations facing similar challenges, and more.   

Communications professionals are increasingly finding themselves charged with leading change processes for new initiatives or projects. Here's a look inside change management and how it can help institutions thrive.

Kent State University transformed its phone center into a multichannel Alumni Engagement Center that’s revitalized the way it interacts with constituents. The new center has enriched relationships with alumni, friends, and partners—transitioning from transactional to transformational partnerships. Here’s how it works.  

Effective mentorship requires intentional effort by both the mentor and the mentee. Hear from both perspectives with advice and tips for building successful and impactful mentoring relationships.

Relationships with corporate partners follow the same cycle as donors: qualification, cultivation, solicitation, and stewardship. At each stage, communication is key. Use these strategies to develop effective written materials for corporate partners. 

Four technical universities in the Netherlands pooled their international alumni efforts and ended up with a world-class network. Now in its 10th year, 4TU encompasses more than 30 alumni communities in Australia, Canada, France, Germany, the Nordics, Spain, Switzerland, and the U.S. as it continues to extend its global reach.

Donors and fundraisers have unique perspectives. Through carefully cultivated relationships, they come together with a shared vision. Here, a seasoned advancement professional and a long-time philanthropist share their perspectives on what makes for a fruitful relationship. 

CASE has offices in Washington, D.C., London, Singapore, and Mexico City, and member institutions in 80 countries worldwide. Advancement professionals gather for CASE programs in cities from Seattle, Washington, U.S., to Cartegena, Colombia, to Riga, Latvia, to Melbourne, Australia. CASE’s international presence is at the core of its mission. Here are 50 years of milestones along our global journey.

Higher education’s top leadership role has evolved and expanded—and today’s advancement leaders are finding partners in their presidents, chancellors, vice-chancellors, and rectors. Here, five pairs of leaders share how they work together with mutual trust and shared commitment to their institutions.