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  • Currents Magazine
  • Development Communications
January 1, 2016

Crowd Control

How a centralized crowdfunding service fills fundraising gaps and makes everyone happy—especially development

About four years ago, a student at the University of California, Berkeley, conducted a crowdfunding campaign and gave the institution $86,000. The university's reaction? Anxiety. "Everyone wanted to know where the money came from. He was a good kid doing a good thing. But from the university's perspective, it set off alarm bells," particularly with how the gift could be distributed within Berkeley's guidelines, says Richard Swart, who became the institution's crowdfunding scholar-in-residence in 2015.

  • Development Communications
  • Communications & Marketing
  • Online Communications & Marketing
Article
July 1, 2017

The Art of Working Strategically

Want to become a more focused communications and marketing team? Take the lead, prioritize, and plan.

Let's face it: No one who works in communications and marketing wants to design flyers or write email copy every day. These professionals crave inventive yet impactful projects that will propel the school, college, or university they serve. But too often creative people devote their workdays to cranking out uninspired deliverables for Director So-and-So's upcoming event. When a marcomm team functions as a service-level agency, its members live in reaction mode. Its agenda is set by urgent requests from other units rather than the institution's strategic goals.

  • Development Communications
  • Communications & Marketing
  • Infographics
Article
July 1, 2017

Vetting Vendors

Promoting superstar talent to management positions sounds logical. But a master fundraiser, visionary communicator, or alumni relations genius won't necessarily possess the skills to lead and inspire a team. "If you're a new manager with a fundraiser's t

When Chris Pipkins walks the exhibitor space at advancement conferences, he sees a wide array of products, many offered by new and unfamiliar companies. As the associate vice president for advancement information services at James Madison University in Virginia, Pipkins says he fields more calls and emails from potential vendors than he once did.

  • Advancement Services
  • Stewardship
  • Development Communications
Article
Same Concept teaser image
January 1, 2021

Same Concept, New Context

When circumstances shift, it’s time to creatively and strategically problem-solve

Alumni relations teams that executed innovative programs in 2019 faced a big question in 2020: How could they continue those projects amid the pandemic? Here’s how five teams grappled with that—and the key lessons their experiences reveal about creatively and strategically problem-solving when contexts change.

  • Development Communications
  • Alumni Relations
  • International alumni
Feature
March 1, 2017

Invest in Advancement

How five teams made the case for additional resources and support

Here are two truisms: These are uncertain times. Fundraising is as important as ever.

  • Advancement Services
  • Data Mining
  • Development Communications
Article
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Deer in TV lights with mics
September 1, 2017

Outlook: Wrong Answer

From donor meetings to job interviews—do you have the right responses when asked about difficult subjects?

Until this question, the interview for the college presidency had been going well.

  • Development Communications
  • Organization & Management
  • Management
Article
May 1, 2011

Conviértase en un experto en encuestas

Aprenda cómo ajustar las encuestas a exalumnos para aumentar los índices de respuesta

Las encuestas en línea son una herramienta popular para medir el estado de ánimo de los exalumnos. Sin embargo, los índices de respuesta para estas encuestas han ido disminuyendo con los años, haciéndola potencialmente menos útiles.

  • Data Mining
  • Prospect Research
  • Development Communications
Article
May 1, 2016

Office Space: Three Things Communicators Can Learn from Startups

Job No. 1: Demonstrate the value of media relations

After three years as director of communications for a startup company, in late 2014 I traded a spacious open-plan office and perks such as yoga and unlimited vacation days for a newly created position at my alma mater.

  • Development Communications
  • Communications & Marketing
  • Multimedia
Article
Minecraft graduation
July 1, 2020

Advance Work July/August 2020

The University of Illinois Foundation's chatbot, silent reading parties for UCLA alumni, Minecraft graduations, virtual potlucks for advancement staff, and more.

  • Research and Data
  • Machine Learning/AI
  • Advancement Services
Currents
Currents Jul-Aug 2021 Knocking Teaser
July 1, 2021

Knocking on the Right Door

How systemic approaches to qualitative data may give advancement professionals enhanced insight into donors and alumni

Many agree that collecting, storing, and analyzing qualitative data is vital to advancement’s growth and an important balance to departments’ continually growing quantitative data capabilities. But is there a method that’s scalable? How can advancement professionals work with data that is, by its definition, difficult to measure? 

  • Research and Data
  • Data Analytics
  • Data Literacy
Feature
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
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    • Independent School Awards
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      • Previous Winners
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    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
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    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    See all membership benefits and contact us today! 

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