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  • Branding
  • Commencement

Subject Guide: Commencement Planning and Coronavirus

The CASE Library has created this collection to assist members who are planning commencement ceremonies during the COVID-19 pandemic. 

  • Communications & Marketing
  • Crisis Management
  • Event Planning
Subject Guide

Advancement Resource Catalog

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

  • Advancement Services
  • Stewardship
  • Wealth Screening

Subject Guide: Special Event Planning

The CASE Library frequently receives questions on special events, particularly on best practices for planning and executing an event and on measuring event success. In light of these requests, we have developed this resource collection with accompanying sample materials.

  • Alumni Relations
  • Alumni volunteers
  • Event Planning
Subject Guide
Library with spokes of reader tables and center info desk
December 18, 2019

CASE Library’s ARC is a One-Stop Shop for Advancement Research

Recent resources include subject guides on data privacy, controversial gifts

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

  • Advancement Services
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Article
Our Educational Partners offer a range of additional resources and services
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Advance Work Bhutan
November 1, 2019

Advance Work November/December 2019

Hands-on learning at Singapore American School, the University of Glasgow rocks socks, tips for college presidents on Twitter, and more.

  • Alumni Relations
  • Engagement
  • International alumni
Currents
February 1, 2018

When a Name Change Can Be a Game Changer

A 2015 vote to rename Georgia Regents University to Augusta University provided the school's Division of Communications and Marketing with quite an undertaking: rebrand the university and reunite the aggrieved community.

  • Communications & Marketing
  • Branding
  • Strategic Planning
Article
May 1, 2015

Cap and Frown

Institutions want big names for commencement speakers, but high-profile figures can be controversial—and expensive. Are the risks worth the benefits?

Unhappy students arrived at Clifford Zimmerman's office, ready to speak their minds. The Northwestern University School of Law had announced that talk show host Jerry Springer would be its 2008 commencement speaker, and Zimmerman, the law school's dean, soon learned that some students and parents weren't thrilled.

  • Data Mining
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Article
January 1, 2015

Identity Crisis

When a name change or other significant institutional shift alienates alumni and donors, how do you bring them back into the fold?

Hundreds of alumnae had gathered on the sidewalks of William Peace University, shouting and waving signs with messages like "It's not the guys; it's the lies." Months earlier, during the summer of 2011, the North Carolina private institution made the decision not only to switch from female to coed but to change its name from Peace College to William Peace University, after the man who donated money to help start it.

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      • In-Person Events
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      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
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    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
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      • Sample Submission Guidelines
    • Currents Magazine
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    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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