The CASE Library has compiled articles and other resources related to student recruitment.

Using humor and furry friends to reach students, anatomy of an award-winning viewbook, a tool kit helps staff have safe donor interactions, and more. 

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

Where are groundbreaking advancement offices focusing their attention in the digital space? A new white paper from CASE and mStoner explores what characterizes digitally savvy advancement operations.

CASE ended its fiscal year in a strong financial position, with 3,682 institutional members worldwide.

Where's the proof? With growing concerns over student debt, rising tuition, and the perceived high costs of higher education, prospective students and their families are clamoring for evidence. It's a reality that's forcing institutions, long accustomed to touting their academic strengths, to emphasize career preparation, job placement, value, and return on investment.

Here's a scenario familiar to many higher education communicators: You're at a conference listening to a panel of reporters from major media outlets bemoan how flaks like us shouldn't bother them with pitches. Any email you send will be too long, and don't even think about calling. They don't have time.

The CASE Library provides a great introduction on advancement and higher education through a new "Good Question" online.

Research and News of Note; Inside CASE; CASE District News