The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

The CASE Library maintains this collection of student recruitment materials including viewbooks, videos, publications packages, and assorted other materials.

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

The CASE Library maintains this collection of podcasts for all members. It includes those that were recognized with CASE Circle of Excellence Awards.

The CASE Library compiled this collection of presidential transition planning documents, communications about presidential transitions, and inauguration websites and collateral to assist members who are undergoing a presidential or head of school transition.

University recruitment videos tend to follow a similar formula—but Leeds Beckett University had other ideas. In 2022, the institution took a different, cinematic approach to capture arts students and alumni performing original pieces in a newly opened arts facility on the U.K. university’s campus.

Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

Read what members have to say regarding dollar-level thresholds for publicizing gifts and reworking alumni newsletters in the increasingly digital world.

The CASE Library has developed this resource collection to help members understand current crowdfunding trends in higher education.