The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

The CASE Library maintains this collection of student recruitment materials including viewbooks, videos, publications packages, and assorted other materials.

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

The CASE Library maintains this collection of podcasts for all members. It includes those that were recognized with CASE Circle of Excellence Awards.

The CASE Library compiled this collection of presidential transition planning documents, communications about presidential transitions, and inauguration websites and collateral to assist members who are undergoing a presidential or head of school transition.

The CASE Graduate Trainee Program is designed to help early-career advancement professionals form relationships that build career foundations and unlock opportunities. Here, meet six individuals—both GTP participants and the advancement professionals who worked with them during the program—who experienced these relationships, which helped them thrive in their careers.

CASE’s 50th anniversary is also a time to look to the future. Five advancement leaders share thoughts on the challenges ahead, along with what makes them optimistic in this roundtable discussion.

This is the third in our series of excerpts from CASE at 50: A Narrative History of the Council for Advancement and Support of Education. The book, commissioned by CASE and written by Rob Moore, highlights special moments and seminal stories from the organization’s first 50 years. The story here is adapted from Chapter 6: Becoming, about CASE's first steps toward a more international profile.

Nsika Dube, Stewardship Coordinator at UWC Atlantic was recently awarded a scholarship to attend the Spring Institute in Educational Fundraising (SIEF). Following her attendance at SIEF in April, we interviewed Nsika to hear more about her career experience, her role as Stewardship Coordinator and key learnings from the Institute.