CASE has reimagined our online learning opportunities amid COVID-19. Here’s what we at CASE have learned about planning meaningful online experiences—lessons that advancement professionals can apply as they hone their online events for alumni, donors, and community.

Some fundraisers turn to outside marketing agencies and public relations firms to maximize the potential of their institutions' campaigns. To ensure success, they stress the importance of collaborating, early and often.

Community and support amid COVID-19, inside the Elizabethtown College carrot cake tradition, exploring the University of Denver's Crimson & Gold Trail, and more.

When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

What members are thinking and sharing

The CASE Library has compiled articles and other resources related to student recruitment.

Circle of Excellence Awards volunteer judges share their thoughts about some of the most creative and meaningful winning entries.

The Beatles might have changed the world in the ’60s, but CASE’s Circle of Excellence awards prove that the rock legends still resonate across the advancement universe.

Amid tight budgets, a shifting readership, and the drive for engaging online content—is print dead? The answer, by all accounts, is no. Print is alive and well. Alumni and school magazines have stayed relevant and resonant with audiences by leveraging the strengths of print and strategically grappling with cost challenges.

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.