Following the pandemic, in-person events returned to campuses in 2022 with renewed spirit, innovation, bold plans, and a greater emphasis on return on investment.

The most recent classes of graduates, shaped by pandemic interruptions to their campus experiences, present a unique set of challenges when it comes to reconnecting with their alma maters. Find out how alumni relations teams are rising to the challenge, with innovative programs and strategies for engaging their newest young alumni.

At the University of Chicago, master data management enables a 360-degree view of constituents. Learn how this practice unlocks the potential of your organization by bringing together technology, processes, and people to ensure that data are uniform, accurate, consistent, and stewarded.

Fundraising today has become increasingly digital. In the last few years, more advancement teams have created roles devoted specifically to digital engagement. Digital gift officers (or the similarly focused donor experience officer) aim to connect with mid-level donors through email, video, social media, virtual meetings, and more. Here’s a look at what teams have learned so far about the challenges and promise of digital engagement with donors.

Members share how their institutions' reunions, donor galas, homecomings, and more are changing as they let go of what doesn't work.

At Louisiana Tech University, faculty in the College of Applied and Natural Sciences teamed with their development director to create an alumni mentoring program that carefully matched students with alumni in their fields of study. The team outlines how they developed the program, how it has been a boon to students, and demonstrated, through documented outcomes, how it has enhanced alumni engagement and giving rates.

Emanuel Diaz Miranda, Head of Content Marketing at IE University in Madrid, Spain, shares his career journey to advancement, the work he's doing to inspire people to think differently, and the behind-the-scenes of his Barbie-themed presentation at the CASE Europe Annual Conference.

How a student intern launched a student-led brand campaign project centered around recruiting Indonesian students to Xi’an Jiaotong-Liverpool University in China.

Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

For colleges and universities, having a good reputation attracts students and faculty, generates alumni engagement, draws donations, and builds community goodwill. Today, it’s more important than ever that institutional leaders pay attention to reputation and cultivate trust. To do that, university leaders need to use these eight strategies: listen to its stakeholders, monitor the higher education environment, build transparency, provide guidance to colleagues, cultivate identity, avoid crises, build a distinct brand, and use rankings strategically.