The CASE Library maintains this collection of student recruitment materials including viewbooks, videos, publications packages, and assorted other materials.

The CASE Library compiled this collection including links to commencement/graduation websites, videos, mobile apps, social media platforms, and alumni programming.

Carroll Community College created a different kind of employee social media advocacy program. Instead of a marketing team creating messages and then distributing them to employees to post, Carroll’s program, called an “employee impact initiative,” focuses on empowering its faculty and staff on social media.

The CASE Library maintains this collection of social media policy samples for all CASE members.

The CASE Library developed this collection on social media and commencement in response to member requests. It features articles and news releases describing social media efforts and their results. Also see the accompanying online sample collection.

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

In North America, the beginning of the fall semester has been rife with controversy, COVID-19 outbreaks, and an increased focus on health and safety. How are advancement professionals adapting to the situation, what about their job duties has changed, and how are they balancing the short-term needs of constituents with the long-range goals of their institutions?

The digital divide has been adversely affecting low-income, minority, and rural students for decades. How has increased reliance on remote learning, forced by the coronavirus pandemic, further exposed the divide for those in higher education and how are advancement personnel helping to solve this problem?

What members are thinking and sharing

The Community College of Baltimore County and Mt. Hood Community College each transitioned their in-person auctions, dinners, and galas into online events this year—and learned new ways to engage with their communities in the process.