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January 1, 2016

The Write Kind of Love

How giving love letters to strangers helped author Hannah Brencher find purpose

For Hannah Brencher, postcollege life in New York City wasn't what she expected. Depressed and struggling to find purpose, she reached out to others with words of kindness and support by leaving anonymous spirit-lifting love letters throughout the city. In October 2010, she blogged about the experience and promised: If you send me your address, I will write you a letter. Her email inbox filled up. Eleven months and 400 letters later, the project turned into MoreLoveLetters.com(link is external), a website where people can request love letter bundles for people in need or volunteer to write them. More than 20,000 volunteers—including students belonging to the site's 60-plus Campus Cursive chapters—have helped send more than 100,000 letters to people around the world. Brencher's memoir, If You Find This Letter: My Journey to Find Purpose Through Hundreds of Letters to Strangers, comes out in paperback in spring 2016.

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Article
January 1, 2016

Outlook: Producing High Performers

Hire for potential, then let donors help whip your new fundraisers into shape

When Nancy Hullihen was promoted to executive director of alumni relations and development at the University of Miami's business school, she needed help training fundraisers who were new to the university—and often to major gifts. One of the school's strongest volunteers and donors, Pat Barron, stepped forward.

  • Alumni Relations
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Article
March 1, 2015

The Other Senior Class

The Other Senior Class Adult learners could be your next top leaders, donors, and volunteers. And they may not be alumni.

Each week, two women in their 90s ride the bus to Ithaca College from the nearby Longview retirement community to audit a course at the New York institution. Residents of the retirement community Oak Hammock at the University of Florida take language courses—and arrive by the busload to attend football games. Members of the Osher Lifelong Learning Institute at American University in Washington, D.C., volunteer to lead study groups or contribute to the newsletter.

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Article
January 1, 2015

How to Spotlight Faculty Experts and Score Home Runs with the Media

How to Spotlight Faculty Experts and Score Home Runs with the Media

Here's a scenario familiar to many higher education communicators: You're at a conference listening to a panel of reporters from major media outlets bemoan how flaks like us shouldn't bother them with pitches. Any email you send will be too long, and don't even think about calling. They don't have time.

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Article
January 1, 2015

Identity Crisis

When a name change or other significant institutional shift alienates alumni and donors, how do you bring them back into the fold?

Hundreds of alumnae had gathered on the sidewalks of William Peace University, shouting and waving signs with messages like "It's not the guys; it's the lies." Months earlier, during the summer of 2011, the North Carolina private institution made the decision not only to switch from female to coed but to change its name from Peace College to William Peace University, after the man who donated money to help start it.

  • Alumni Relations
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Article

Subject Guide: Alumni Student Mentoring Programs

The Library frequently receives questions about alumni student mentoring programs, particularly on how they are structured and managed and on best practices emerging from successful programs. In light of these requests, we have developed this resource collection with accompanying sample material.

  • Alumni Relations
  • Student mentoring
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Subject Guide

Subject Guide: Community College Alumni Relations

The CASE Library developed this resource collection on alumni relations in community colleges in conjunction with the Engaging Community College Alumni: A Virtual Conference held on March 25–26, 2014.

  • Alumni Relations
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  • Young alumni
Subject Guide

2013 CASE Member Magazine Readership Survey Analysis

The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution.

  • Alumni Relations
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White Paper

2012 CASE Member Magazine Readership Survey Analysis

The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution.

  • Alumni Relations
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White Paper

A Snapshot of Independent School Marketing Spending

This one-page snapshot reports on the results of a 2010 survey on communications and marketing spending by independent schools.

  • Communications & Marketing
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White Paper

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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      • Africa
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      • Europe
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    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Career Central

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • President's Page
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      • Washington D.C.
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      • Mexico City
      • Singapore
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    • Giving to CASE
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      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
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    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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