The digital divide has been adversely affecting low-income, minority, and rural students for decades. How has increased reliance on remote learning, forced by the coronavirus pandemic, further exposed the divide for those in higher education and how are advancement personnel helping to solve this problem?

Activity page downloads for alumni and their families, St. Anne’s-Belfield School's Maroon & White Week, Three Minute Thesis competitions, and more.

The Community College of Baltimore County and Mt. Hood Community College each transitioned their in-person auctions, dinners, and galas into online events this year—and learned new ways to engage with their communities in the process.

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

The University of Illinois Foundation's chatbot, silent reading parties for UCLA alumni, Minecraft graduations, virtual potlucks for advancement staff, and more.

Alumni engagement metrics have come a long way in a short time and are proving to be crucial to advancement teams. With years of solid data under their belts, many in alumni relations are finding significant results from building systems around these metrics, altering their actions in response, and displaying the value of their work to constituents, institutional leadership, and board members.

When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.

CASE has reimagined our online learning opportunities amid COVID-19. Here’s what we at CASE have learned about planning meaningful online experiences—lessons that advancement professionals can apply as they hone their online events for alumni, donors, and community.

Some fundraisers turn to outside marketing agencies and public relations firms to maximize the potential of their institutions' campaigns. To ensure success, they stress the importance of collaborating, early and often.

Community and support amid COVID-19, inside the Elizabethtown College carrot cake tradition, exploring the University of Denver's Crimson & Gold Trail, and more.